# MATERIAL TALK

Your front row seat to fashion tech • Connecting the industry for a more digital and sustainable future

Page: <https://rssamplifier.com/materialtalk-substack-com>  
Feed: <https://rssamplifier.com/materialtalk-substack-com.md>

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## [Fashion Tech is sexy but numbers are not. Let’s talk about it…](https://materialtalk.substack.com/p/fashion-tech-is-sexy-but-numbers)

_2026-07-16 · Emma Feldner-Busztin_

Only 6 fashion tech startups raised $50M+ in all of 2026. What's going on?

## [On Building Something Nobody In Fashion Was Asking For](https://materialtalk.substack.com/p/on-building-something-nobody-in-fashion)

_2026-07-11 · Emma Feldner-Busztin_

If someone had told Natalie de Groot a few years ago that she'd be running an AI fashion studio, she never would have believed them.

## [The Clothes We Love Might Be Hiding a Story We Don’t See](https://materialtalk.substack.com/p/the-clothes-we-love-might-be-hiding)

_2026-07-09 · Emma Feldner-Busztin_

Natalia Quintana of fashion tech platform Anekho shares her story of how childhood memories, motherhood, and a deep love of nature inspired her to rethink her relationship with fashion.

## [Opportunities across fashion, tech and editorial: 7 July 2026](https://materialtalk.substack.com/p/opportunities-across-fashion-tech-228)

_2026-07-07 · Emma Feldner-Busztin_

Covering EU, UK, US and Middle East. Ellen MacArthur Foundation, CLO Virtual Fashion, Prada & moreeeee

## [The Real Cost of Fashion's Trend Forecasting Monopoly](https://materialtalk.substack.com/p/the-real-cost-of-fashions-trend-forecasting)

_2026-06-30 · Emma Feldner-Busztin_

Why fashion's data gap in trend forecasting is its biggest untold problem.

## [Will AI Kill the Warehouse Sale?](https://materialtalk.substack.com/p/will-ai-kill-the-warehouse-sale)

_2026-06-12 · Emma Feldner-Busztin_

Sajna Massey of Couth Studios knows that AI wants fashion to be frictionless and she's not sure it's a good thing.

## [How I pivoted into the fashion tech industry with no fashion OR tech experience](https://materialtalk.substack.com/p/how-i-pivoted-into-the-fashion-tech)

_2026-06-05 · Emma Feldner-Busztin_

And how you can too. If you have either, bonus points!

## [What to Wear in the Panopticon](https://materialtalk.substack.com/p/what-to-wear-in-the-panopticon)

_2026-06-03 · Emma Feldner-Busztin_

Biometrics were once the domain of prisons, passports, and hospitals. As smart textiles and wearable technologies enter the mainstream, fashion is becoming an unexpected site of surveillance.

## [Opportunities across fashion, tech and editorial: 3 June 2026](https://materialtalk.substack.com/p/opportunities-across-fashion-tech)

_2026-06-03 · Emma Feldner-Busztin_

Chanel, Apple & more!

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_2026-06-03 · **Sponsored**_

Zuverlässige Infrastruktur, niedrige Preise und skalierbare Server für deinen Webauftritt.

## [Why Virtual Try-On May Finally Be Ready for the Mainstream](https://materialtalk.substack.com/p/why-virtual-try-on-may-finally-be)

_2026-05-27 · Emma Feldner-Busztin_

Trust, accuracy, and adoption have been virtual try-on's hurdles for over a decade. New technology might be the thing may finally be changing that.