the tactical build for my AI chief of staff
What I actually delegate to Quinn.
Material Interest
Everything is Material
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meet Quinn.
I built an AI chief of staff in 36 hours. She started this morning.
margins matter
yes, from day one. lessons from Merit re: the modern marketing playbook
on the portfolio career
I recently found myself on a panel, speaking on the topic of a portfolio career; a concept I’ve been discussing on TikTok since 2024. At the time, my concept was novel, though it seems to have garnered some traction since. That said, much of the discussion around a portfolio career today seems misguided vs my initial intention, so I wanted to take a moment and clarify a) what a portfolio career…
Gifted at Gift Giving - So Good, I'm Buying It Twice (or Thrice)
‘Tis the season when we’re all feeling a bit spendy.
how not to fail as a brand in 2026
I’m in the midst of building out 2026 strategies and there is *a single* corner of the internet that is fully driving the way I’m thinking about each and every initiative we invest in through the coming year: the delta between social commerce and the attention economy.
what no one is talking about re: rhode's p&l
tl;dr you shouldn't feel bad that you can't hit 9x MER
what I want right now
so many things to buy, so little time!!
social currency in 2025
the new status symbol
are you materially interested?
because same. welcome to Material Interest.