The Food Writers Business Lab is available through the paid subscription tier of Mastermind for Food Writers. An annual membership costs $150 and includes:
Unlimited access to every Part One instructional workshop throughout the year
The opportunity to register for optional Part Two working sessions for $50 each
A growing library of practical education created specifically for food writers, by food writers
The Food Writers Business Lab is self-funded. This means that the income generated through paid subscriptions directly supports the instructors who teach the classes. So, the number of classes scheduled are dependent on the number of paid subscriptions generated. New classes are added as funding is made available.
It’s just one more way we can support one another.
Join The Food Writers Business Lab
Instructor: Kelsey Erin Shipman
Writing a cookbook proposal is different from writing a cookbook. It requires a different set of skills. But, they’re skills anyone can learn. Whether you’re a chef, recipe developer, food writer, content creator, or culinary professional, you can write a compelling cookbook proposal yourself. You just need to know what agents and editors are looking for and have a roadmap for getting there.
This class was taught live on August 7. Here is where you’ll find the recording. There is still time to register for part 2, on Friday, August 28.
Part 2: Implement. Whether you were able to join us for the live class or watched the recording, this is your chance to implement everything you learned in this class. Bring your homework, your questions, your roadblocks, and your challenges. Together, we’ll review what you’ve implemented, troubleshoot challenges, exchange ideas, and get thoughtful feedback from both the instructor and other food writers working toward similar goals.
When: Friday, August 28, 1:00pm-2:30pm EDT
The Food Writers Business Lab
Recording: DIY Cookbook Proposals
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Aug 8
Writing a cookbook proposal is different from writing a cookbook. It requires a different set of skills. But they’re skills anyone can learn. Whether you’re a chef, recipe developer, food writer, content creator, or culinary professional, you can write a compelling cookbook proposal yourself
This might be the most important class I’ll ever teach because it dives into work that only a few people take the time to do: get to the heart of your brand, articulate your distinctive point of view, and figure out where you fit in the marketplace.
Not many people do it because it’s hard. It’s really, really hard. And often, we think we’ve gotten there, when in truth, we’ve stopped too soon.
One of the things that came up at the end of this class is that it takes a lot of courage to dig deep and be honest about who we really are, what we believe about our work, and what makes our perspective, and our voice, unique. It takes even more courage to lean into it. To make it exceptionally, obnoxiously clear.
To repeat it enough that we become known for it.
That’s what this class will help you do. It will help you uncover the things that make your work unique, impossible to emulate, and difficult to ignore. It will help you create a brand that people understand quickly and are drawn to. It will help you articulate what you want to be known for, and build a reputation around it.
Instructor: Rebecca Blackwell
This class was taught live on August 13. Here is where you’ll find the recording. There is still time to register for part 2, on Tuesday, September 15.
Part 2: Implement. Bring your homework, your questions, your roadblocks, and your challenges. Together, we’ll review what you’ve implemented, troubleshoot challenges, exchange ideas, and get thoughtful feedback from both the instructor and other food writers working toward similar goals.
When: Tuesday, September 15, at 12:00pm - 2:00pm EST
The Food Writers Business Lab
Recording: The Heart of Your Brand
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Jul 30
This might be the most important class I’ll ever teach because it dives into work that only a few people take the time to do: get to the heart of your brand, articulate your distinctive point of view, and figure out where you fit in the marketplace.
You can be posting, showing up, and creating content consistently and still feel like your audience isn’t growing the way you expected. In many cases, the problem isn’t that you’re not doing enough. It’s that you’re focusing on only one piece of the puzzle.
In this class, Stephanie Moon will show you how readers move from discovering your work to trusting you to buying your book. You’ll learn the three essential stages of author platform growth: visibility, nurture, and conversion. You’ll learn why social media alone isn’t a full audience-building strategy, what it really takes to create lasting reader relationships, and how to spot the stage that’s missing in your own platform.
Instructor: Stephanie Moon
Part 1: Learn. The first session will be a recorded instructional workshop with an in-depth homework assignment to help you put the material into practice.
When: Thursday, September 17, 1:00pm-2:30pm EDT
Part 2: Implement. Bring your homework, your questions, your roadblocks, and your challenges. Together, we’ll review what you’ve implemented, troubleshoot challenges, exchange ideas, and get thoughtful feedback from both the instructor and other food writers working toward similar goals.
When: Thursday, September 24, 1:00pm-2:30pm EDT
In this hands-on workshop, food writers will learn to think about SEO not as a technical burden, but as a way of building bridges from their work to their readers. Because that’s exactly what good SEO is: paths that meet readers where they are and lead them back to you.
Instructor: Rebecca Blackwell
Part 1: Learn. The first session will be a recorded instructional workshop with an in-depth homework assignment to help you put the material into practice.
When: October 15, 12pm-1:30pm CST
Part 2: Implement. Bring your homework, your questions, your roadblocks, and your challenges. Together, we’ll review what you’ve implemented, troubleshoot challenges, exchange ideas, and get thoughtful feedback from both the instructor and other food writers working toward similar goals.
When: October 22, 12pm-1:30pm CST
The goal of Mastermind for Food Writers and The Food Writers Business Lab isn’t simply to gather more information. It’s to build a better business alongside people who genuinely want to see each other succeed.
Send a direct message to Rebecca Blackwell, or leave a comment on this post.
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