Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step…
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Today is a very special interview with Allison Martinson, our graphic designer here at #SocialSchool4EDU. You’ll get to know Allison beyond the incredible designs she creates and hear why giving back has become such an important part of her life and our shared mission. Giving back doesn’t have to mean doing something huge. We’ll talk about how each of us can use our own gifts, resources, and…
Frank Devereaux shares how school communicators can move beyond viewing AI as a threat or shortcut and start using it as a thought partner to strengthen ideas, streamline workflows, and create clearer messages. Discover how custom AI agents trained on your district’s style guides, mission, and trusted resources can help your team communicate more consistently - without losing the human voice your…
Deron Stender has spent 24 years leading school districts, and one lesson stands above the rest: communication builds trust. Hear how early setbacks helped shape his belief that communication isn't just part of leadership - it's one of the most important leadership skills a superintendent can develop. Are you telling your community what's happening - or involving them in the conversation? Deron…
Growing membership doesn’t happen by accident. Christa explains how PenSPRA built relationships with superintendents, tracked new communications roles, and reached out when districts posted jobs. For one-person school PR shops, connection is everything. You’ll hear how PenSPRA creates a built-in network through mentoring, monthly conversations, and professional development designed specifically…
Today’s solo episode shares a timely reminder that AI can absolutely support school communication - but it should never replace the real, authentic stories that build trust with families. You’ll hear why student photos, names, and likenesses need extra caution when AI tools are involved, even when families have already signed photo permission forms. AI-created flyers may look impressive, but they…
Piper Adamson shares how her first year in school PR has transformed her perspective on storytelling, student engagement, and why working in schools is unlike any other communications role. Discover how simple, authentic content - from a spontaneous “67 Day” Reel to hallway microphone interviews - can generate incredible engagement and strengthen community connections. Learn Piper’s practical…
Meredith Oman shares how one simple invitation turned into a life-changing growth group for Andrea. What started as a short book study became a weekly source of encouragement, accountability, friendship, and personal growth. Andrea opens up about why this group has made her a better leader, mom, wife, friend, and human. Busy school communicators will relate to the challenge of carving out time -…
Cala Elliott shares how she stepped into school communications without a traditional PR degree - and how she continues to push through imposter syndrome by focusing on the value of the stories she gets to tell. You’ll hear why being physically present in school buildings can completely change the stories you discover. Cala explains how hallway conversations, break room chats, and simply showing up…
Jake Sturgis from Captivate Media joins Andrea to unpack the growing concern around AI, deepfakes, and student photos - and why school communicators need thoughtful guardrails, not fear-based decisions. You’ll hear why a blanket “no more student photos” policy can create unintended consequences for trust, transparency, enrollment, referendum storytelling, and family connection. Andrea and Jake…
Samantha Fleming brings nearly 20 years of independent school experience to this conversation, and her practical advice will help school communicators find more balance, purpose, and joy in the day-to-day work. You’ll hear why Samantha believes social media should not be about selling your school. Instead, it should showcase your culture, celebrate your people, and share the joy already happening…