I finally paid off my student loans this month. Beyond the obvious relief of being done with years of debt payments, I was also left with extra money in my monthly budget that suddenly needed a job.
This got me thinking about lifestyle creep, because moments like these are exactly when it tends to sneak in. Lifestyle creep happens when your spending gradually rises alongside your income (or whenever money is freed up in your budget). It’s when raises, bonuses, paid-off debts, and lower expenses that should improve your financial position somehow disappear into everyday spending. You’re earning more, but it never feels like you have more.
For example, in my case, I can think of three options of what to do with this newly freed-up monthly sum:
Do nothing and let the money quietly disappear into miscellaneous spending, as it does.
Increase spending in existing categories like groceries, clothing, or household purchases. I don’t need more money in these areas because I’ve been living without it, but it would certainly be nice.
Keep my spending exactly the same and direct that money toward higher-interest debt (car in our case), savings, or investments.
If you’ve been reading for a while, you’ve probably guessed I’m choosing option three. But I understand the temptation of number two, and I’ve made the mistake from number one plenty of times as well. After years of trial and error, I’ve learned to watch for lifestyle creep like a hawk and catch it before it becomes a habit that’s difficult to reverse.
The reason I’m so mindful of it is simple: living below your means is one of the most reliable paths to financial freedom, regardless of income. Someone earning a generous $500K a year can still feel financially stressed if every dollar is already spoken for, while someone earning far less can build significant wealth by consistently creating a gap between what they earn and what they spend. That’s why learning to recognize lifestyle creep early is half the battle.
In this letter, I’ll be sharing how I avoid lifestyle creep, while still using money as a tool to enjoy life and make intentional upgrades when they’re truly needed.
The earlier you notice lifestyle creep occurring, the easier it is to reverse.
Common types of lifestyle creep (more widespread than luxury cars and bags):
Subscription creep (streaming, apps, memberships)
Convenience spending (delivery, takeout)
Gradual upgrades (slightly nicer clothes, restaurants, vacations)
Inflated ‘normal’ spending after a raise
Some key signs that lifestyle creep might be happening:
You aren’t aware of your average monthly spending.
Raises or paid-off debts don’t increase your savings/investments.
‘Once in a while treat’ purchases become routine.
You feel richer, but your actual net worth isn’t growing.
Practical steps for catching lifestyle creep before it happens:
Get clear on your financial goals: This will give you purpose and something tangible to work towards.
Track your spending (this is crucial!): Tracking will give you a clear picture of your spending, and whether it aligns with your actual goals.
I use this budget template to track our spending in one calm, organized place (MASHA10 for 10% off). But it doesn’t matter what kind of budgeting tool you use, as long as it works for you. Go analog with just pen and paper, make a spreadsheet, use a budgeting app, or utilize the budgeting system within your bank app (many banks have some version of this now).
Before a raise, bonus, tax refund, or paid-off loan frees up cash, decide where that money will go, so it can work toward your goals instead of getting absorbed into everyday spending.
This is the priority order I like to use:
High-interest debt
Emergency fund (until fully funded with 3-9 months of expenses, depending on circumstances/lifestyle)
Retirement/investing
Long-term goals
Intentional lifestyle upgrades
I love this James Clear quote:
“You do not rise to the level of your goals. You fall to the level of your systems.”
- James Clear, Atomic Habits
Willpower and motivation can only take you so far. One day they're there, and the next they're gone, or you just get swept up in the demands of everyday life. That's why I'm a much bigger fan of setting up a system once and letting it work in the background. Automation has been one of the biggest game-changers for my family's finances. It removes the need to make the same decision over and over again, helps us stay consistent, and makes life easier, which I'll always welcome.
Examples of systems that make lifestyle creep harder:
Paying yourself first, aka treating your savings like a bill you must pay before anything else (instead of: income – expenses = savings, it’s this:
income – savings = expenses).Automate paying yourself first, by setting up monthly payday transfers to savings and investments (or whatever works for your pay schedule).
Use separate, high-yield savings accounts (or a savings account with different ‘buckets’) for specific goals (emergency fund, travel, home repairs, etc.) so extra money already has a job before you can spend it elsewhere.
Not all spending increases are bad, of course! Some purchases genuinely improve your life, and even when they don’t, some are simply wants that bring joy. Money is just a tool after all. The closer we can get to using it to support a life that aligns with our values, priorities, and unique needs, the more contentment we’re likely to find.
Upgrades can be a wonderful thing if they make your life easier, more beautiful, or simply more enjoyable. The key is being honest with yourself about whether you can truly afford them (not just the monthly payment, but the full cost over the years!) and approaching upgrades with intention rather than impulse.
Run some numbers
Before making an upgrade, take a few minutes to calculate what it will actually cost you over time.
Ask yourself:
How much will this upgrade cost each month?
How much will it cost each year?
How much will it cost over the next five years?
A $50 monthly subscription doesn’t feel like much in the moment, but it’s $600 a year and $3,000 over five years. A $300 higher car payment is $3,600 a year and $18,000 over five years.
If you really want to dissect the decision, plug that amount into a compound interest calculator and see what it could become if invested instead. Sometimes seeing the future value of that money is enough to make you realize the upgrade isn’t worth it after all.
Of course, this doesn’t mean every dollar should be invested, and the goal isn’t to optimize every single financial decision for maximum returns. But it’s nice to understand the tradeoff. To put it very simply, every dollar spent on an upgrade is a dollar that can’t be used for something else, whether that’s investing, paying down debt, saving for a goal, or creating more flexibility in your life.
Pause and create some friction
I’m one of those people who takes forever to make a big purchase. I scrutinize the decision, research all the options, hunt for the best quality at the best price, and try to make sure the desire is actually coming from me (or my family), and not from advertising, social media, or what everyone else seems to be doing.
This is pretty annoying if you’re my husband, but over the years I’ve found that creating friction around purchases has saved me from a lot of unnecessary spending and lifestyle creep.
A few ways to create that friction:
Pause: Allow yourself a 24–48 hour cooling-off period before making any upgrades, and maybe even a longer period for bigger ones, a week or a month. Taking a pause allows you to come back to neutral and decide from a more grounded place.
Keep a Wants list: Keeping a Wants list (whether in a notebook, Notes app, spreadsheet, or Pinterest board) can fulfill that desire to ‘collect’ upgrades without turning them into actual purchases.
It can be a fun motivator to do a monthly tally of how much you’ve saved by keeping these items on your list and out of your cart. I also love asking myself if I’d even remember about these items if they weren’t on my list.
And as someone who tends to freeze when asked what I want for my birthday or the holidays, it’s a surprisingly useful list to have.
Other questions I ask myself before upgrading
Would I still buy this if no one else knew I owned it?
Will this matter to me in a year?
What am I giving up by spending this money (every yes to something is a no to something else)?
Does this purchase support the life I’m trying to build?
Will it make my life easier or add more complexity?
Downgrading can be hard, but the good news is that lifestyle creep isn’t permanent, especially when you reframe it from ‘downgrading’ to aligning deeper with your goals. Just like clutter that has accumulated in a home can be decluttered, spending habits can be edited and simplified over time.
Lifestyle creep usually happens gradually, and reversing it is often gradual too. You don’t need to overhaul your entire life overnight. A few intentional changes can free up hundreds (or in some cases thousands!) of dollars each month while having far less impact on your happiness than you might expect.
A few places to start tackling lifestyle creep:
Track your spending to identify where lifestyle creep has taken hold.
Review your biggest expense categories first, as those make the biggest impact (housing, food, transportation, subscriptions, dining out).
Make a list of potential cuts, even if you’re not ready to make them immediately.
Give yourself time to adjust to the idea of spending less, and make a game plan for addressing your list. Start with one to a few categories at a time so as to not overwhelm yourself.
Revisit seasons of life when you were spending less and ask yourself what you actually miss, and what you don't.
Spend time with people who live happily below their means.
Look for creative ways to reduce costs rather than simply depriving yourself.
Define your idea of ‘enough’ and rethink raising your baseline every time your income increases.
Thank you so much for reading! I’d love to hear your tips for avoiding lifestyle creep in the comments.
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