166 - Who owns choice?
In travel bookings, who will own choice? ChatGPT goes for restaurants. Remote controlled hotels. 295 million Bonvoy members, and now what?
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Martin Soler's newsletter, perspectives, opinions, rants, and news curations related to marketing, branding, B2B SaaS in the travel and hotel industry.
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165 - Trusting your friendly AI
What does trust means. Airbnb going for loyalty. Banks as OTAs. Brand franchise costs. Aman founder and more.
164 - Attention, World Cup, Travel
Why hotels and destinations need to tell better stories. Some rebrands, good and dubious. Mini-dramas for social. Work from home stats and more
163 - AI for the old boring problems
No need to rethink everything for AI. Use it to fix the boring old problems first. Marriott ads. Tiktok Go. Boring advice for AI traffic and more.
162 - Hallucinations are harder to spot
The rise of fakefographics. AI and the booking journey. Hotels know best. A model to analyse the media industry.
161 - We're still building mousetraps
Hotel tech needs to think beyond better features. Brand of independent? Podcasts are the new talkshows. The hidden costs of direct bookings.
160 - But what do you think?
Asking subscribers to share their thoughts on what should be improved with this newsletter. Lots about AI search. Loyalty and brands. How to manage your brand in an AI world.
159 - Hotel tech keeps growing
Three ideas where AI will change hotel tech. Guests disagree most on F&B quality. Vibe coding a new OTA. Zero click search tips. And more.
158 - Marketing Academics
Louis Vuitton un-doing the hotel. Sadio Mané doing a hotel. Some timid hotel AI stories. The Age of Average. Ferrari. Professors of Marketing. And more.
157 - OTAs Getting Disrupted at Google I/O?
Google aggregating OTAs? Airbnb has a chance? How ChatGPT ads work. AI features in PMS start releasing. And more.