Social Media Marketing: To What End?
It's easy to work in social media marketing and lose sight of the direct line to your customers. Sometimes the old ways are still best.
{grow} by Mark Schaefer
The intersection of humanity, marketing, and strategy
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We have normalized stealing content and it needs to stop
Stealing content has become a fashionable way to do business. We can do better by adhering to the principles of fair use.
Three paths to a personal branding content strategy, one truth
Your personal branding content strategy can serve people, algorithms, or a space in the middle, according to Mark Schaefer.
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Starting from scratch might seem intimidating, but following these eight lessons can fortify your journey as a new content creator.
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How Twitter changed my life and career forever
Twenty years ago this week, Twitter made its public debut. I owe Twitter a lot. It changed my life in many ways and if there had been no Twitter, I'm not sure there would be a Mark Schaefer.
The best speaking career advice I ever received
I share the best speaking career advice that propelled me onto the world's biggest stages as a keynote speaker.
Focus on this one marketing priority to stand out in a noisy world
Focusing on this one marketing priority can provide a key to differentiation and standing out from competitors in the long-run.
I'm driven by desperation (and proud of it)
The world's most famous business author told me he was driven by desperation and it was an incredibly wise insight.
Five shifts in social media strategy that separate winners from wallpaper
Companies need a wake-up call when it comes to social media strategy. Here are five changes that need to happen now.