How Athleta is revamping its brand narrative with bolder purpose
CMO Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer's past marketing.
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Pizza Hut ads celebrate quarterbacks as chain drops ‘pizza’ from name
Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its marketing message.
Publicis tackles fragmented NIL market with Travis Kelce, 3 Arts Sports
A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more measurable for clients.
Wendy’s hires ex-McDonald’s CMO as chief marketing, customer growth officer
Tariq Hassan will succeed Lindsay Radkoski, U.S. CMO since 2023, as the chain continues to execute a turnaround plan.
How Fanta’s new Haunted Universe helps turn Halloween into a platform
The Coca-Cola brand's 2025 Halloween campaign delivered 10 billion impressions with significant engagement and impact on sales.
Microdrama advertising surges as downloads soar: Report
The category has the highest density of advertising creative, with active advertisers on microdrama apps rising by 132% during the first half of the year.
Why smarter DOOH campaigns start with the audience
High-traffic screens are only part of the story. Audience data shows which screens matter most.
Saying ‘I don’t know’ is the best pitch you have right now
Deals don't stall because the strategy is wrong. They stall because one person, quietly, is scared. Amy Crowther on why performing certainty is the fastest way to lose a client's trust and why admitting you don't have it all figured out is now the stronger move.
Drop the hysteria. Paid search is here to stay.
Paid search isn't dead. The data shows top brands still invest, outperform and win with search today.
Ann Taylor stages a brand comeback with Substack, fall fashion blitz
The brand's first major integrated campaign in nearly a decade follows initiatives focused on fostering a fan community, such as an editorial newsletter.
Creator fit beats follower count for brands: Here’s what the numbers say
The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and brands persists.
Sociable: YouTube rolls out improvements for connected TV
The company added multiple new features, including the ability to turn creator playlists into shows so viewers can stream videos episodically.
Why Nuuly is betting on a microdrama for its social-first fall campaign
The Urban Outfitters-owned, high-growth clothing rental service wants to break through ad fatigue with a series that examines modern dating.
Newman’s Own bets on its purpose-driven heritage to engage millennials
Years after Paul Newman's death, the brand's new CMO sees opportunity in amplifying its use of good ingredients and that profits go to charities.
Estée Lauder’s Jo Malone turns to ‘Fortnite’ for first gaming activation
The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.
Today’s marketing data is too saturated to be oil — it’s uranium
An overabundance of data can do damage if marketers don't figure out how to turn it into better decisions, writes Steve Kennedy, CMO at Marco's Pizza.
IAB revisits AI disclosure in ads as legal requirements multiply
With a string of new legislation creating a patchwork of rules, the group is attempting to establish an industry baseline, but implementation remains murky.
Chipotle broadens Gen Alpha marketing with Salish Matter collab
A partnership with the 16-year-old YouTube and TikTok star marks the first time the brand has brought a custom creator order to its Kid's Meal.
Liquid Death and Garage Beer take on AI data centers — with pee
The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to data center construction.
ANA cautions marketers against overreliance on retail media data
The trade body follows the IAB in trying to establish shared metrics and vocabulary for a high-growth channel that remains opaque and fragmented.
Brands shake up back-to-school marketing to reach ‘hyper value-seekers’
Retailers like American Eagle are diversifying further beyond capital-I influencers and adjusting their media mixes to be more targeted this season.