Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.
Subscribe:.rss.atom.json.md.m3u.pls
Live Last read · last published · next check
Saves to your Listen queue, to pick up on another day or another device.
After 465 episodes, I'm pressing pause on Marketing Your Practice. Not a full stop. Just a pause. In this episode, I share the honest story behind that decision - the two years of debilitating anxiety, the stage four prostate cancer diagnosis, and the philosophy that has carried me through every step of it. This is not happening to me. It is happening for me. It's the last MYP episode for now, and…
Most chiropractors obsess over the new patient consult and the report of findings. But the moment that quietly decides whether a patient stays for life… is the one we treat as routine. In this episode, I unpack the most underrated trust moment in your entire practice - the adjustment - and the five things that quietly break presence on the table. I share the story of a patient who taught me what…
You're not sitting on a marketing problem. You're sitting on a goldmine - and most chiropractors walk past it every single day. In this episode, I share how one of my clients reactivated 27 patients in just ten days. No ads. No agency. No automation. Just a hand-picked list, a simple offer, and three emails sent by her front desk. You'll learn the three elements of The Reactivation Blueprint - and…
Your systems are sitting in a folder. Your team has quietly stopped living them. And the numbers are starting to tell the story. In this episode, I share why most practices don't suffer from a systems problem - they suffer from a drift problem. Small compromises. Quiet exceptions. The slow, invisible erosion of the standards you set when you first built the place. I'll walk you through the phrase…
You post. You wait. Crickets. The same handful of likes from the same handful of people. Nothing travels. In this episode, I unpack the shift that turned a string of ignored posts in our practice into content the community started actively pulling into football clubs, school groups and Facebook chats - without us asking. It's the difference between marketing content (which only ever reaches the…
Most chiropractors think a bad hire is a people problem. It's not. It's a culture problem - and culture isn't what's printed on your website or pinned to the wall. It's what gets tolerated, celebrated, and ignored when you're not in the room. In this episode, I share an eighteen-month story that nearly broke me - and the three-part framework that came out of it: The Chiropractic Culture Code .…
If that moment before a report of findings makes something tighten in your chest - you're not doing it wrong. You're doing it the way most of us were taught. But there's a reason it feels heavy. And it's not what you think. In this episode I share the reframe that changed the way every report of findings has felt for me over the last decade - the shift that turned selling into leadership and made…
If your marketing feels like it's reaching nobody, it probably is. Not because you're doing it wrong - because you're trying to speak to everyone. And a message for everyone is a message for no one. The brain doesn't stop for something that wasn't meant for it. In this episode, I share the Stand-Out Strategy - three questions that help you find the exact patient you were built to serve, and own it…
You've built the systems. You've trained the team. You're thinking more like a CEO. So why does it still feel like everything depends on you? In this episode, I break down why leadership can still feel heavy-even when you're doing everything right-and how to start letting go of the weight. See omnystudio.com/listener for privacy information.
Most chiropractors think patients don't continue care because of price, understanding, or commitment. But what if the real issue is trust? In this episode, I break down why patients don't stay-and how trust is built (or lost) through the experiences you create, not just the words you say. See omnystudio.com/listener for privacy information.
