Color Theory for Brands - What Your Colors Really Say About You

Have you ever stopped to think about why red dominates fast food chain brands while banks gravitate towards green? It’s because colors impact everything from our mood to our appetite. And those branding pros know color is just one more tool in their marketing tool box. Between 62% and 90% of a product’s first impressions are determined by its colors. If you've ever wondered why your logo's color…