Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with…
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Get the FREE "Front Door" Report: https://joyjoya.com/frontdoor I found a client's popup literally firing on top of another popup, one second apart, both on the screen at the same time. Nobody set it up that way intentionally. It's just what happens when you build one popup, then another, then another - and nobody ever goes back to check how they're all interacting. Exit intent is actually a…
Get the FREE "Front Door" Report: https://joyjoya.com/frontdoor Ever gotten a marketing text super early in the morning or way too late at night and thought - that's kind of rude? Turns out there are actually laws about that. And if you're texting your customers without knowing what quiet hours are, you could be violating regulations without realizing it. In the U.S., you're legally not allowed to…
Get the FREE "Front Door" Report: https://joyjoya.com/frontdoor Right now, roughly a third of your subscribers are opening your emails in dark mode. On some lists it's closer to 40%. And depending on how your emails were built, that could mean your logo is invisible, your text is unreadable, or your email just looks like something went terribly wrong. The worst part is you'd never know - because…
Cody Cessna almost didn't do email marketing at all. He told me straight up he didn't want to be the brand that annoys people and gets unsubscribed. And honestly, that instinct made our job harder - because we had to build in more restraint and intention than we might have with another brand. But he came around, and it's actually paying off. Cody is the founder of COE, a brand built for the active…
📥 Download the FREE Front Door Study: https://joyjoya.com/frontdoor I subscribed to 362 real ecommerce brands - jewelry, fashion, beauty, home, wellness, accessories - using fresh email addresses and phone numbers I'd never used before. I just wanted to know what actually happens after you hand over your contact information. Not what a Klaviyo dashboard says is happening. What actually shows up…
Every SMS marketing platform is pushing something called RCS right now, telling you it's the future of texting your customers. And the upgrade is real - but the pitch is leaving out a few things worth knowing before you make any decisions. RCS, which stands for Rich Communication Services, isn't actually new technology. It was standardized back in 2007. The reason everyone is suddenly talking…
390Julie Cole said something in our conversation that I haven't stopped thinking about. Social media, content, followers - all of it can disappear tomorrow. The only thing she actually owns is her email list. Julie is the co-founder of Mabel's Labels, the brand behind those indestructible labels you've seen on kids' water bottles and lunchboxes - the ones that survive the dishwasher, the…
Klaviyo has been rolling out something called Composer in beta - an AI agent that promises to build entire marketing campaigns from a single prompt. Audience, copy, design, segmentation, all of it. The promise is impressive. So I got access on a real client account and tested it myself. And my honest take is more nuanced than the hype - and more useful than the skeptics would have you believe. The…
$6,000 in Klaviyo. $600 in Google Analytics. Same campaign. Same week. Real numbers from a real account my team took over. If you've ever stared at two reports that should say the same thing and thought - is someone lying to me? - this episode is for you. Nobody is lying. But what's actually happening is something every ecommerce brand sending marketing emails needs to understand. Those two tools…
The moment someone signs up for your emails is the highest attention moment you will ever have with that subscriber. They just said yes. They're interested. They're engaged. And most brands are using that window to send two, maybe three emails - and then calling it done. That's a problem. Because the subscribers who buy from email one were already close to purchasing anyway. The discount and the…
Segmentation sounds like the answer to everything. The right message to the right person at the right time - that's the dream. And to be clear, I'm a segment stan. Smart segmentation is one of the most powerful things you can do for your email program. But the conversation around it is almost always one-directional: more segments, more targeting, more personalization. And at a certain point, that…
