What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to…
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Don’t sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He’s done it while ignoring a lot of conventional DTC advice: DadGang still uses Shopify’s free Dawn theme, shoots much of its content on an iPhone and runs a…
How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,000 years. From Vedic rituals to Alexander the Great's encounter with a naked wise man to MasterCard's Priceless…
Are you just busy working? Or are you adding value? Marketing has become overloaded with channels, platforms, metrics, and specialized roles. But Seth Matlins believes the job itself is much simpler: create value, drive sustainable growth, and help the business create and keep customers. In this episode, Seth joins Stephanie Postles to explain why CMO job descriptions are often fundamentally…
A bank just issued the world's first loan to an AI agent. The agent applied, signed, and set its own repayment schedule. That's where marketing now lives — and most teams are still optimizing for the wrong layer. In this episode, Katja Forbes (founder of The CX Evolutionist and author of the field guide on machine customers) explains why AEO is a trap, why "the more discoverable you are, the more…
What if everything you're optimizing for in marketing — attention, clicks, engagement — is a proxy for the one thing that actually drives action? Pranav Yadav is the Founder & Global CEO of Neuro-Insight, the world's largest measure of memory. His company maps brains to determine what advertising actually does to people — second by second — with an 86% correlation to real-world sales. In this…
Your blog will never earn an audience. Ever. That's not me — that's Melissa Rosenthal, who ran the SEO content engine at ClickUp, built media at BuzzFeed and Cheddar, and is now co-founder of Outlever building the playbook that replaces it. In this episode, Melissa makes the case that the SEO blog era is collapsing in real time, that one strategic LinkedIn poster will out-perform 150 employees…
Every CMO is being told to replace people with AI agents as fast as possible. Keri McGhee, CMO at Attentive, is doing some of that — and deliberately refusing to do other parts of it. The line she's drawn between the two is the most useful rubric we've heard in months. Attentive runs SMS, email, push, and RCS for thousands of consumer brands — a category where the temptation to automate everything…
Most CMOs think personalization requires complex AI and endless customer segments. Elizabeth Maxson proves otherwise. She breaks down actionable personalization strategies — from geo-tagging that drove a 51% lift in event attendance to playful homepage tricks that captured marketers' attention and boosted engagement. The takeaway: Stop overcomplicating personalization. Start with big buckets and…
What happens when your next customer isn't even human? Chris Koehler is the CMO of Twilio, and his 2026 marketing plan lasted exactly one month before AI agents forced him to rethink everything. In this conversation, Chris gets real about why planning horizons have collapsed from years to weeks, what happens when AI agents — not humans — are doing the buying, and why brand might matter MORE in an…
Merriam-Webster named "slop" the 2025 word of the year - and it explains everything about where AI-generated content is heading. Elizabeth Maxson, CMO of Contentful, reveals the uncomfortable truth about AI adoption: 96% of CMOs say it's a top priority, but only 65% are making meaningful investments. The gap between enthusiasm and execution is costing teams momentum. She breaks down research…
