Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry. Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian…
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Recorded live at SocialWest 2026 in Calgary, Azrah Manji-Savin , entrepreneur, speaker, and co-founder of Syzl , joins host Lindsay Smith to unpack why personal branding and in-person networking matter more than ever in an increasingly digital world. Syzl is an online marketplace helping food entrepreneurs access commercial kitchen space, along with the operational and financial support they need…
Recorded live at SocialWest 2026 in Calgary, Sabaa Quao , venture studio advisor and AI strategist, joins host Lindsay Smith to explore how synthetic data is about to change the way every marketer builds customer models. Sabaa spends his days advising startups at the intersection of AI and fintech, and points to Arima as one of the clearest examples of where this is headed: a synthetic model of…
Recorded live at SocialWest 2026 in Calgary, Jessica Lortie , Head of Marketing at Toast , joins host Lindsay Smith to dig into one of the most persistent and underreported gaps in the Canadian tech and marketing industries. Toast is a tech HR firm dedicated to closing gender gaps in the sector, working with organizations to diversify their hiring pipelines and running a community platform that…
Recorded live at SocialWest 2026 in Calgary, Lauren Freund , Campaign Manager at Canva , joins host Lindsay Smith to explore what it actually takes to create content that cuts through in a crowded digital landscape. Canva is one of the world's most widely used design platforms, helping teams of every size create visual content across social media, presentations, video, and more. At Canva Create…
Recorded live at SocialWest 2026 in Calgary, Charlie Grinnell , co-CEO of Rightmetric , joins host Lindsay Smith to explore why the data brands have been collecting about themselves is only half the story. Rightmetric helps North America's leading consumer brands harness external digital data across social, search, web, app, and ad spend to uncover what Charlie calls outsights: intelligence…
Recorded live at SocialWest 2026 in Calgary, Jeff Aylen , Vice President of Marketing and Brand for the Vancouver Whitecaps , joins host Lindsay Smith to talk about what it really takes to build a fanbase that sticks around long after the final whistle. Jeff shares how the Whitecaps went from struggling to fill 12,000 seats in 2021 to selling out 50,000-person stadiums in 2024, and why that…
Recorded live at SocialNext: Ottawa 2026, Daniel Francavilla , brand and content strategist and founder of The Good Growth Company , joins host Alex to explore what it really takes to build trust in the nonprofit and public sector space. The Good Growth Company supports nonprofits, social purpose organizations, and governments with training and facilitation across marketing, communications,…
Recorded live at SocialNext: Ottawa 2026, Anouk Bertner , Executive Director of Future of Good , sits down to explore what it really means to tell stories that matter and why the nonprofit and social impact sector deserves better media coverage than it gets. Future of Good is Canada's only media publication dedicated exclusively to the social impact space, covering the sector through written…
Recorded live at SocialPacific 2025 in North Vancouver, Tom Elson , Employer Success Manager at Riipen , joins guest host Rachel Thexton to explore how work-based learning is closing the gap between graduation and meaningful employment. Riipen connects students, educators, and employers through real-world project work, giving students hands-on experience while giving organizations access to fresh…
Recorded live at SocialPacific 2025 in North Vancouver, Nihal Mandanna , Director of Growth at Cyber Impact , joins guest host Rachel Thexton to explore what it really means to build trust through email marketing. Cyber Impact is a Canadian email marketing platform built around data sovereignty, security, and compliance — storing all client data on Canadian soil and helping organizations stay…
