Advertising Has Been Outlawed. Now What?
What if you couldn't advertise? What if all you had was the power of your company and the other marketing tools at your disposal?
Marketing Musings | Johnny Molson
Bite-sized thoughts for small business marketing by Wizard of Ads partner Johnny Molson
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Be Different. Just Like Everyone Else.
Being different is hard. Not everybody can pull it off. Most businesses are constrained by the rules of their business category. Accountants are stuck with math. Lawn care pros are stuck with biology. If you can't be different. Be disticnt.
Marketing Has a Physics Problem
Dark Marketing forces are affecting your business. You can't see them, but they are there just the same. Granular digital data might look sexy. But if you don't zoom out, all you've got are rocks in your shoes.
AI is OK
is your business just O.K.? Is it “O.K.” for something that’s just “O.K.” to represent your business? Do you only think of your business as an “O.K.” business with an “O.K.” product to offer? If so, A.I. is “O.K.” for you.
Emotion in Advertising = Dollars in Biz
A collection of interviews done this year with marketers from two continents. Each have shown how entertainment and emotion aren't just nice to have...it's something you must have in order for your ads to work harder. With commentary from: Roy H. Williams/Wizard of Ads Orlando Wood/System 1 Group Harry Beckwith/Author Matt Owens/System 1 Group Zach Atherton/Harmon Brothers
2024: The Year Digital Becomes "Traditional"
Digital advertising is fantastic, until it isn't. Unrealistic promises, mistakes, inconsistent reporting, and outright fraud plague this industry. A THIRTY YEAR OLD industry. Sort your life out, digital... you gots problems. Inside the Black Box, by Bob Hoffman: https://dl.bookfunnel.com/6kwmi0qlsq Sources for current click through rates: https://broadstreetads.com/successful-click-through-rate/…
MYTH: Everyone Goes to Google First
Sounds right...but you're wrong. Your brain is doing stuff when you don't even realize it's doing stuff.
(Anti)Predictions in Marketing for 2024
Remember when you predicted 5G would change all of humanity? You were wrong. Maybe we should get out of the "predicting" business.
The Myth of Marketing Specialists | Marketing Musings
Always remember: Marketing ≠ Advertising. There are certainly those who specialize in graphic design, video, or digital. But we're talking Marketing. The strategy before the tactics. If you're just thinking "advertising," you're in trouble.
Sales Promotions are Like Fertilizer (Helpful & Dangerous)
A little bit of fertilizer is ok. Doing some sales promotions is ok. Too much fertilizer and you'll fry your lawn. Too many promotions, and you'll fry your brand. Les Binet's comments on price promotions https://www.marketingweek.com/les-binet-price-promotions-recession/ Consumer behavior information from Michelle Klotz https://insidebe.com/articles/the-dangers-of-discounting/