Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Subscribe:.rss.atom.json.md.m3u.pls
Live Last read · last published · next check
Saves to your Listen queue, to pick up on another day or another device.
It’s clear that while the way we market is becoming more intelligent, the core of great marketing remains undeniably human. This Content360 Malaysia panel explores how to lead with heart in an age dominated by data and automated content. Hear from leaders who balance cutting-edge innovation with a deep commitment to empathy, purpose, and meaningful connection. Catch the full conversation right…
For a while, Mamee Double-Decker felt like it was doing everything right. The company was launching campaigns, rolling out SKUs and pushing limited-edition products. Yet despite staying visible, something was missing. “Our problem was not really the attention or media - but meaning,” said How Yuan Yi during a recent case study presentation at the Content360 Malaysia conference. Catch the full…
In this episode of “In Conversation,” Karl Mak, co-founder of HEPMIL Media Group, shares how a failed regional expansion and the rise of TikTok led them to pivot into the creator economy, culminating in HEPMIL’s acquisition by Publicis Groupe. He discusses maintaining their cheeky brand identity, nurturing Southeast Asian creators, and why the future of media, commerce, and culture will be shaped…
In this episode of Marketing Connected's "In Conversation", Melvin Kuek, executive director of So Drama Entertainment, unpacks his journey from agency leader to digital-first content maker. Kuek shares how success metrics have shifted from pure profit to community signals and trust, explains the difference between traditional advertising and branded entertainment, and dives into bold projects like…
Artificial intelligence chatbots have quickly become part of our everyday routines—from answering questions and drafting emails to planning trips and summarising long documents. But as these tools become more convenient, they also become more deeply embedded in our digital lives, quietly collecting and processing vast amounts of personal information in the background. This raises pressing…
Born into the digital era rather than retrofitted for it, CHAGEE is betting that technology-led localisation - not simply aggressive expansion - will define whether global lifestyle brands can truly resonate in culturally nuanced markets such as the Philippines. Speaking at the 2026 Content360 Conference in a fireside chat marking International Tea Day, Oliver Rabatan, deputy general manager and…
In this episode of “In Conversation”, Astro Malaysia chief sales and marketing officer Tai Kam Leong reflects on navigating rapid media disruption, balancing analytics with creativity, and why Astro is betting on experiential fandom and Malaysian content. He also shares insights into audience fragmentation, digital channels, OTT partnerships and the future of media consumption in Malaysia’s…
In this episode of Marketing Connected’s “In Conversation”, APRW managing director Cho Pei Lin shares how she transitioned from practising law into PR and became an early advocate for litigation and disputes communications in Singapore. She discusses crisis management, reputation strategy, public trust and why legal, operational and communications teams must work together from the very beginning…
For Bryan Loo, founder and CEO of Loob Holding, the future of marketing is not just about dashboards and data points, it is about instinct, storytelling and understanding what everyday Malaysians truly connect with. Loob Holding is well known for bringing Taiwanese bubble tea chain Chatime to Malaysia, and subsequently relaunched as Tealive in 2017. The holding company now operates several other…
The long‑standing narrative of Hong Kong and Singapore as close rivals, locked in a zero‑sum battle for Asia’s top financial and tourism hub, is being challenged by a new reality. While Hong Kong and Singapore are often seen as competitors, they are more akin to non‑identical twins—remarkably similar in DNA, yet each with its own distinct personality and strengths. Beyond their shared strengths,…