If you're using content to solve business problems, we made this podcast for you. We'll explore what it means to communicate in the digital age. We'll share stories about the messier side of content marketing — what works, what doesn't, and the big questions we're all asking at work. In this no-advice and no-checklist zone, you'll hear from marketers, creatives and leaders. You won't walk away from this content marketing podcast with all the answers. Instead, we hope we help you think about the…
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People have voices. Brands have voices. How do you find yours? We talked to voice coach Ita Olson, ghostwriter Cathie Ericson, and marketing consultant Katie Martell to find answers. Margins from Managing Editor is hosted by Lee Price and Mary Ellen Slayter. Learn more at http://www.managingeditor.com/podcast . Subscribe to our Friday morning emails at http://www.managingeditor.com/subscribe .
There's a lot more to building a team than putting a bunch of people in a room together. A whole lot. On this episode, we talk with Offor CEO Ify Walker about transparency and setting expectations (5:09). Then, Aon content lead Deanna Erday joins us to discuss how she selects her creative teams (13:52). And finally, Ethos Talent CEO Alida Miranda-Wolff breaks down the complicated dynamics that…
For our third season of Margins from Managing Editor, we're breaking down influence. In our season premiere, we examine what influence really means. First, we sit down with psychology professor and author Art Markman to learn how our minds perceive and process influence (7:20). Then, fundraising consultant and politician Beverly Brooks Thompson tells us about the great power and responsibility…
ZeroBounce's Brian Minick (6:14) shares his advice for ensuring security and privacy in your personal and professional digital interactions. Then, Southern University Law Center professor Marc Roark (9:53) explores the merits and potential pitfalls of information aggregation sites like Airbnb, and the University of Rochester's Miranda Mims (15:15) explains how archivists' "memory work" preserves…
In this episode of Margins, Mary Ellen Slayter and Elena Valentine spoke with Stetson University professor Sven Smith (03:43), Fordham University professor Paul Levinson (10:44) and human rights activist Ben O'Keefe (15:06) on the forces that drive how we organize ourselves as societies and why they can be so difficult to change. Learn more about Margins from Managing Editor:…
What makes a great salesperson? The answer may surprise you. First, we talk with Sales DNA founder Josh Braun about how teaching is at the core of sales (7:42). Podcast Ally CEO Brigitte Lyons discusses how being a great podcast guest can help you close more business — especially when everyone is stuck at home (16:10). And finally, Blair Enns, author and CEO of Win Without Pitching, explains why…
Vanessa Soto is a book coach who specializes in giving non-fiction authors all of the necessary guidance and feedback they need to make their dream a reality. Starting with the proposal.
The most influential tool in the marketer's toolbox is the story. So how can you tell the most resonant, compelling stories possible? First, Influence and Co. CEO Kelsey Raymond joins us to break down storytelling from a marketer's perspective (4:53). Then, we sit down with slam poet Xero Skidmore and director Tommy Talley to discuss their award-winning advertisement for Adidas, "Heart." (13:53)…
Organizing work is complex. From organizational culture, to societal values around how we value labor, creating the proper structure is essential. This week, Elena Valentine and Mary Ellen Slayter speak to three experts who think about organizing work in different ways. Join us as we chat with Henry Albrecht (04:08), Amy Dufrane (13:09) and Harish Patel (19:33). Learn more about Margins from…
Is it really possible to "organize" your life? Jennifer Turliuk, CEO of MakerKids and author of "How to Figure Out What to Do with Your Life (Next)," discusses how you can apply design principles to find your ideal career (6:10). Then, Lara Corey and Luigi Aldon, co-founders of Smudge Wellness, share how they help people create order in their spiritual lives (14:16). Learn more about Margins from…
Welcome to a new content marketing podcast from Managing Editor. On Season 1, we'll ask big questions about what it means to communicate in the digital age. Get a preview of the topics we'll cover, like: How do you find your voice? What does it really mean to be a thought leader? And in the age of social media, why should you care about email marketing? Hosted by Lee Price and Mary Ellen Slayter.…
In this episode of Margins, we examine the intersection of trust and influence from three different perspectives. First, we talk with SmartRecruiters CEO Jerome Ternyck about how his time in the French military shaped his views on trust (11:03). Then, M&A expert Jennifer J. Fondrevay discusses how high-pressure situations can breed mistrust (20:12). And finally, House of Coco founder Laura…
Space can impact our emotions, determine our path, and set us up for success or failure. This week Elena Valentine and Mary Ellen Slayter are speaking with two masters of maintaining and building productive spaces. We'll be joined by chef Katie Juban (07:14) and architect Katherine Darnstadt (15:08) to hear how they organize space. Learn more about Margins from Managing Editor:…
Learning doesn't stop the day we leave school. But how do we actually make the time to do it, and why does it get so difficult as we get older? On this episode, we interview Eric Dexter, director of business development at Civil Solutions Consulting Group, about how performing this monologue in an acting class made him a better salesperson (4:45). Rep Cap director of editorial operations and…
In this episode of Margins, Dr. Sam Goldstein (4:49) tells Mary Ellen Slayter and Elena Valentine why everyone has a different internal clock. Then, Elena's husband Emilio (9:21) drops by to tell us about how time affects his work as a trader, and Dr. Chris Mullen (15:21) breaks down why "work-Iife balance" is a bunch of BS. Learn more about Margins from Managing Editor:…
If you help other people turn their ideas into published content, you probably do some form of content therapy. Running an agency for the past seven years, we have become expert content therapists. In this special episode of Margins, we talk to licensed therapist Rachel Hebert and business coach Gloria West about the messiest side of our work: human emotions. This is the final episode of Margins…
Is it possible to create good content, maintain your integrity, and pay your bills? In our season finale, we're taking on the Content Industrial Complex. We talk with Sarah Lessire, senior content producer at Culture Amp, about how to stay creative when there's always something to do (6:00). Consultant and author Lily Zheng joins us to discuss her new book, "The Ethical Sellout: Maintaining Your…
Global, remote teams. Working anywhere with an internet connection. That sounds like a dream, right? But if you've ever been bruised by someone's angry email, or tried to follow the conversation during a 10-person video conference, you know that modern communication can be tough. We talk to Nick Morgan, Felix Wetzel and Dima Ghawi about how to be heard when you're communicating online. Subscribe…
Organizing our ideas is a deeply complicated task. Many of us struggle to distill our thoughts into words so they can be communicated to our peers, our community and the world. In this episode we talk to three masters of organizing big ideas: media scholars Susan Jacobson and Elizabeth Marsh (05:21) and bestselling novelist Mackenzi Lee (14:18). Learn more about Margins from Managing Editor:…
There's no worse feeling than getting stuck on a creative project. But often, getting stuck — and getting unstuck — is just part of the creative process. On this episode, we introduce new Margins co-host Elena Valentine and discuss what we do to get unstuck in our work. Then, we talk with comedian and speaker Jessica Holmes about her experiences navigating depression (7:49). Finally, author John…
Right now, adaptation is the name of the game. In this episode, we break down one of many marketers' biggest challenges at the moment— going from a live world to a digital one. In our introduction, host Elena Valentine shares some best practices for recording quality, compelling DIY video. Then, corporate speaker Ryan Estis joins us to share how he's learning to deliver a high-impact customer…
Peer influence is massively important in marketing, but what does it really mean — and how we can use it for good? First, HR tech guru Jessica Miller-Merrell tells us about what it's like to be a peer influencer (6:49). Then, designer Theresa Stewart joins co-host Elena Valentine for a discussion about how her Twitter thread about her experience working at Cards Against Humanity went viral — and…
What does it mean to be "organized"? In Season 4 of Margins from Managing Editor, we're digging into what that word means to all sorts of people and from all sorts of angles— none of which involve tidying your sock drawer. Our new season launches April 28. Make sure to subscribe, so you don't miss a single episode! Click here for more about Margins from Managing Editor:…
In the season finale of Margins, we look at the role of influence in entrepreneurship — and we hear how three women are using their influence to drive change in their industries and communities. In our first interview, Kim Seals, general partner at The JumpFund, discusses what she looks for when investing in startups (7:46). Then, Chicago Media Project CEO Paula Froehle tells us what happened when…
We're about to wax nostalgic about our favorite old-school way to stay in touch: Email. Email is awesome and the inbox has become a sacred space in a noisy world. We talked to Ann Handley and Hung Lee, who send much-loved email newsletters, and Liz Willits, who gave us some data to back up our feelings. Learn more and subscribe to our Friday morning email at managingeditor.com.
So you've got a big, new idea — but how do you know if it's as good as you think it is? Or even if you're addressing the right problem? On this episode, we share how we judge the quality and viability of our own ideas. Elena Valentine interviews entrepreneur and design process pioneer Chris Conley about how design thinking can help you create amazing ideas (7:07). Marketing guru David Meerman…
Feedback. If you're doing creative work, feedback is an important part of the process. But feedback can be hard to hear and tough to give. How can we all get better at giving and receiving feedback? We talk to screenwriter Rex New, novelist Angus Woodward and Aon creative director Ave Shalom.
In the season finale of Margins, Mary Ellen and Elena reflect on the season's theme: organization. As we organize ourselves in so many different areas of our lives, how do we make sure we're always creating safe, inclusive and diverse spaces? Listen back to interviews from earlier this season to hear from the folks who dedicate themselves to creating these spaces.
Here's a brutal reality for marketers and creatives: sometimes, you hit a wall with a big project — and you have no choice but to strike a match and burn it all down. But sometimes burning it down is the best possible thing for your big idea. First, we discuss how burning down our agency blog led to Managing Editor and Margins from Managing Editor (:31). Then, we talk with marketer and writer…
What is a "thought leader"? Who gets to decide who is qualified to be an "expert"? On this episode, we talk to three experts on expertise. David C. Baker tells us how he defines expertise, Jane Atkinson explains how people come to be experts, and TEDxLSU organizers Melissa Thompson and Annemarie Galeucia share how they decide who makes it to the stage.
There are so many influencers online these days, but you do know where there have always been influencers? The office. So what does it mean to have influence at work? To get to the bottom of that question, we turned to two influencers in the world of work: "Punk Rock HR" host Laurie Ruettimann and Mike Wood, Industry Relations Manager at Workhuman. They joined us for a wide-ranging, roundtable…
