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Manson Chen's Newsletter

Get practical insights about emergent AI, growth marketing, and a behind-the-scenes look at bootstrapping a b2b SaaS for video ads | prev. growth @ Calm/Cash App

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Latest episodes

this is the only way to scale meta ads past $3M/mo (profitably.)

A few weeks ago, I attended a debate on whether or not high creative volume is necessary to scale on Meta.

How to get Meta Andromeda to behave (willingly)

91.32% of Meta advertisers don’t understand that Facebook announced Andromeda last December, 11 months ago.

How to Build A Creative Flywheel for Your Facebook Ads

Never run out of ideas again

How to set up your video ad tests on Meta

increase your creative win-rate and save tens of thousands per month.

How to Scale Meta Ads Beyond $10K/Day Without Creative Fatigue

Let me guess.

How Normal People Are Blowing Up With Meta Video Ads In 2025 (Step-By-Step)

In this newsletter, we’ll explore how regular folks are making it big with Meta video ads in 2025.

are growth marketers and designers cooked?

watch if you run Meta ads in tech

don't be a noob Meta media buyer

bidding strategies for your app

re: AI creative automation for Facebook video ads

We're halfway through 2025 and too many advertisers still aren't taking advantage of Meta's new Andromeda algorithm.

90% of your Meta ads will fail (unless you do this)

Meta Andromeda gets your best ad variant in front of your prospect at the best time.