How do I bring my toy ideas to life? How can I pitch my toy concept to top toy companies like Hasbro, Mattel, or Goliath Games? What does it cost to make a prototype, and where can I get one made? Are there toy manufacturing options outside of China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward…
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Like any good season finale, I'm putting it all on the table. Episode 10 marks the END of our season all about the Impact of AI on The Toy Industry. In this week's episode we're revisiting everything we covered this season from the environmental and mental impact of AI usage, to it's organizational benefits and need for a human touch. Then, I'll be sharing the results from my survey on AI Usage in…
I once told CNN that some AI toys feel like a wolf in sheep’s clothing because it can be hard to tell how much privacy you’re giving up. While I'm a fan of AI use in business, I’ve been skeptical of AI toys for a while. But in today's interview, the Stickerbox genuinely changed my mind. Instead of using AI to keep kids on a screen, or to get them to develop a relationship with a robot, instead,…
What if I told you Dan Klitsner discovered AI 30 years ago and used it to invent Bop It? Well, he didn’t. But I did ask Dan how AI might have influenced the creation of his hit game if it did exist when he was first starting out. Dan’s breakout invention sold over 50 million units, and those numbers put the “song” associated with the game at Diamond status. (Dear music industry, he’s still…
AI is changing fast, but for the first time in a while I'm feeling that we've hit a moment of "stability". That means NOW is the perfect time to learn to apply the latest AI tools to your toy business. In this mini reset episode, I break down why so many people are getting mediocre results from AI, and announce a free live masterclass where I'll walk you through the three AI tools + new-ish…
1.5 million people left Chat GPT and went running to Claude for all the wrong reasons. Claude isn’t just the more ethical AI tool. It’s THE tool built for serious businesses. One of the most popular topics of conversation right now is Claude Code. I myself have been obsessing over it lately, finding myself dreaming of code to the point where I wake up thinking I’ve finished a debug. The bigger…
My friend (and On Brand with Jimmy Fallon co-star) Pyper Bleu is joining me on the podcast today to share her perspective on the effects of AI and the algorithm on retail. Our conversation starts with Pyper peeling back the curtain on how she built a platform of 400K subscribers on her YouTube channel Lyfe of Pyper , and why she decided to shift offline and open a retail shop — plus she explains…
So I finally convinced you that you can’t ignore AI… and you’re ready to implement it in your toy business. Go you. Love that for you. 👏🏾 But before you go trying to haphazardly plug AI into every little task, you need to build your AI foundation. Your AI foundation is a series of files, records, strategy, and frameworks that you as a business use on a day-to-day basis. You may already have it…
My new AI agent completed 2 months of research and idea development work in 20 minutes! And the cost? About $5. If you bumped into me at New York Toy Fair you already know how excited I am about the AI integrated automations I am currently building. The ability to utilize AI reasoning in everyday business tasks will soon be the defining rift between thriving modern businesses and those struggling…
Amazon’s new “Buy For Me” button sounds helpful… but is it quietly rerouting your customers and sales without your consent? In this episode, I’m joined by Angie Chua of Bobo Design Studio to break down how this Amazon Buy For Me feature actually works, how it integrated her shop without her opting in. Plus we dive into what every small business, maker, and toy brand needs to watch out for when…
With every major advancement in science or technology, there is bound to be pushback. AI is no exception. This season is for toy and game creators navigating AI in the toy industry. In 10 episodes we’ll explore how to use AI while maintaining your taste, trusting your judgement, protecting your IP, and actually saving time. This first episode is the foundation for the coming weeks. Before you dive…
