The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen (Cole) Larsen since 2017. If you’d like to be on the show, please fill out this form: https://bit.ly/MaMInfoForm
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In this episode, we're thrilled to welcome Nancy Harhut , a behavioral science expert and co-founder of HBT Marketing . Join us as we delve into the fascinating intersection of human behavior and marketing, exploring how understanding the psychology behind decision-making can lead to more effective marketing strategies. Nancy shares her expertice on how marketers can leverage behavioral science to…
We are thrilled to have the dynamic Dennis Yu , CEO of Blitz Metrics on this one. We explore the transformative power of AI in marketing (unique insights!), and how to leverage it effectively to streamline processes and enhance creativity. Dennis shares his insights on the common pitfalls marketers face when integrating AI, emphasizing the need for a mindset shift to truly harness its potential.…
In this episode, we welcome Dorien Morin-van Dam , a seasoned content strategist and founder of More in Media . Join us as we dive into the world of organic social media and explore how to build meaningful connections without relying solely on paid strategies. Dorien shares her extensive experience in driving growth for brands and emphasizes the importance of organic content as a foundational…
In this episode, we're excited to welcome back the Brooke Sellas , CEO and founder of B Squared Media . Join us as we dive deep into the evolving landscape of marketing in the age of AI, exploring how it intersects with social media and customer experience. Brooke shares her invaluable insights on the importance of maintaining a human connection amidst the rise of automation. She discusses how AI…
In this episode, we’re thrilled to have the insightful Paul Gowder , CEO of powwows.com , and a passionate advocate for email marketing. Join Jen as she and Paul delve into the often-overlooked power of email automation, and its potential to create meaningful connections with audiences. Paul shares his expertise on building effective email sequences, emphasizing the importance of storytelling and…
In this episode, we welcome the vibrant Julia Jornsay-Silverberg , a social media strategist and founder of Bravery Beats. Julia, Megan, and Jen dive into the importance of sustainability in social media management, discussing the pitfalls of hustle culture and the shift towards meaningful engagement over sheer volume. Julia shares her insights on how social media managers can cultivate a more…
In this episode, we're joined by the ever-creative Jeff Sieh , a content creator and live streamer known for his work on Creator News Live . The trio dives into the exciting world of AI and its transformative impact on content creation, discussing how it can enhance creativity while maintaining authenticity. Jeff shares his journey from the early days of social media to today's fast-paced digital…
This is one of our favorite shows -- we welcome the inspiring Jess Von Bank , a sought after thought leader in digital transformation and AI workforce strategy. We kick off talking about the pressing realities of the job market and the evolving landscape of work in 2026. Jess shares her insights on the current state of hiring, the impact of AI on entry-level jobs, and the challenges faced by…
On this one, we are joined by the remarkable Luria Petrucci , a pioneer in the world of livestreaming. With over 20 years of experience, Luria shares her journey from early video experimentation to becoming a trusted authority in helping entrepreneurs create impactful live streams. The trio dives deep into the nuances of live video strategy, discussing the importance of authenticity, building…
In this engaging episode, hosts Megan Powers and Jen Larson take a further dive into the unpredictable world of podcasting and marketing. After a series of guest cancellations, the duo decides to turn the microphone back on themselves, sharing candid conversations about their current workloads, event planning, and the challenges of maintaining balance in a busy professional life. As they navigate…
