Some weeks, luxury is loud. Other weeks, it whispers. This edition is a little of both.
From an underwater restaurant in Norway to a classic car celebration on Lake Como, from Jacquemus sunbeds in Monte-Carlo to a vending machine that dispenses marble sculptures in Amsterdam — this week is about thoughtful invention, design-forward delight, and storytelling embedded in space.
We’re travelling deep below the surface and high into concept.
Let’s begin.
- Maurice Ajanaku
🎨 Casper Braat’s Marble Vending Machine at Rosewood Amsterdam
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🌴 Jacquemus Transforms Monte-Carlo Beach Club into a Branded Playground
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🏎️ A Look Inside the 2025 Concorso d’Eleganza Villa d’Este
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🌊 Dining Beneath the Surface at Under, Europe’s First Underwater Restaurant
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🚗 Bentley Teases Its Most Powerful Bentayga Yet
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Tucked beneath a staircase in the newly opened Rosewood Amsterdam sits a vending machine like no other. Instead of snacks, it offers limited-edition marble sculptures by Dutch artist Casper Braat — think canal houses, fries, and stroopwafels reimagined in stone and gold. All pieces at Rosewood were curated by Jochem Leegstra.
Why it matters:
Blends Dutch kitsch with high-concept materiality
Turns everyday culture into collectible luxury
Makes art interactive, playful, and deliciously local
For the summer, Jacquemus has taken over the Monte-Carlo Beach Club with striped sunbeds, parasols, curated boutiques, and an aesthetic inspired by the brand’s “La Croisière” collection. It’s the designer’s most immersive hospitality concept yet.
Why it delights:
Turns branding into an architectural environment
Merges French Riviera glamour with Provençal warmth
Pushes fashion into the world of seasonal spatial storytelling
The Concorso d’Eleganza Villa d’Este returned to Lake Como with 50+ rare automobiles, a showcase of BMW’s Mille Miglia 328s, and a weekend that blended history, sound, and sculpture on wheels.
Why it inspires:
Reinforces car culture as high design and heritage
Merges beauty, engineering, and curation in a lakeside setting
Demonstrates timelessness as a form of modernity
Five meters beneath the sea in Norway, Under invites diners to experience Michelin-starred cuisine while watching marine life drift past an 11-meter panoramic window. Designed by Snøhetta, the structure doubles as a marine research lab.
Why it goes deep:
Turns dining into ecological immersion
Seamlessly blends architecture, gastronomy, and sustainability
Shifts luxury from spectacle to sensory stillness
Set to debut June 2, Bentley’s most powerful Bentayga ever will feature a turbo V8, ESC Dynamic mode for controlled drifts, and a redesigned diffuser — pushing SUV performance into sportscar territory.
Why it excites:
Signals a bold turn for luxury SUV design
Balances brute force with bespoke refinement
Appeals to drivers who crave emotion, not just excess
From vending machines to underwater dining, from automotive nostalgia to architectural seduction — this week reminds us that luxury is no longer just about what is delivered, but how it’s felt.
The best experiences surprise. They slow us down.
And then, they stay with us.
Until next week!
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