Magnus on Sponsorship is a newsletter that provides strategic intelligence for executives making high-stakes sponsorship decisions in sports.
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Some of the most interesting commercial plays around the World Cup are coming from brands without an official FIFA deal. This, and more, in this week's edition of Magnus on Sponsorship.
The biggest strategic mistake in sponsorship isn’t overpaying for properties. It’s thinking too tactically.
I’ve played tennis since childhood. It’s my sport. The one I understand deeply, follow closely, care about personally.
I once helped erase a Premier League sponsorship deal that would have been genuinely exciting to activate. Oh, by the way, this post is the first in my "Christmas calendar", more to come. Every day.
Black Friday is coming up, so what's better than a deep-dive into Amazon’s world? This, and a couple of handpicked trends and topics, in this week's edition of the Magnus on Sponsorship newsletter.
Children form brand associations with sports sponsors, even unconsciously. This, and a couple of handpicked trends and topics, in this week's edition of the Magnus on Sponsorship newsletter.
Bank of America, JPMorgan Chase, and Capital One have developed strategic playbooks for extracting business value from sports sponsorships. Here's what they do (and five lessons to take away).
Real moments beat AI polish, LA2028 rewrites the Olympic commercial rules, and the intelligence behind major sponsorship shifts. Welcome to this edition of Magnus on Sponsorship.
