Here's How It's Done

It can be hard to boil down a lot of information into simple, clear bites.

It can be even harder to decide what pieces people need to know.

Once again, the White House has created chaos with an idiotic — yes, let’s call it what it is — “executive order” about vaccines. And despite a week of coverage trying to sort out whether it means anything, people are still confused.

It’s been as good a time as any to launch a new feed about clear communicating. Sometimes it’s just easier to show you a good example.

The above is one. Jennifer Nuzzo is a professor of epidemiology and the director of the Pandemic Center at Brown University School of Public Health. She’s also a great communicator. Read what she tweeted out Friday, above. She picked out five important points, and made them simply and cogently.

That’s how to do it.