Mad Influence is a podcast about the power of influence - and what happens when people choose to use it for good. Hosted by Helen Saul, Head of Marketing at one of the UK’s leading charities, it features conversations with founders, campaigners, and creatives who are using their platforms to make a meaningful impact, entertain the world or spread a positive message. This series explores how ideas spread, how connections are made and how we can all use our power more for good.
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Can technology help us live better lives, or is it simply making us busier than ever? In this episode of Mad Influence , Helen Saul is joined by Daniel Sih, productivity coach, TEDx speaker and founder of Spacemakers, a consultancy helping people work more intentionally in an always-on world. Daniel is the author of the award-winning Spacemaker , Raising Tech Healthy Humans and his new book, Wise…
How can someone pursue ambition, creativity and high performance without burning out along the way? In this episode of Mad Influence, Helen Saul is joined by Matt Follows, a coach and performance psychologist who works with founders, creative leaders and senior executives operating in high-pressure environments. Before moving into psychology, Matt spent more than 15 years in the creative…
How do creators turn influence into income - and build a career that lasts beyond one viral moment? In this episode of Mad Influence , Helen Saul is joined by Monique Sar, founder of De Vitesse, an agency focused on partnerships and influencer campaigns, and President of BNC Speakers, representing pro athletes, speakers and business leaders. Over the past decade, Monique has worked with Fortune…
What if the only thing standing between you and being seen, heard and recognised is your clarity? In this episode of Mad Influence, Helen Saul is joined by Rebecca Okamoto, a communication and clarity expert whose TEDx talk on how to introduce yourself has been watched around 2 million times. Rebecca works with what she calls “Lost Einsteins” - people whose thinking is valuable and original, but…
What does it take to build a successful agency without sacrificing culture, values or the people inside it? In this episode of Mad Influence, Helen Saul is joined by Sinéad Gray, co-managing director of Kindred, a purpose-led PR and communications agency focused on campaigns that create positive change. Kindred has twice been named Agency of the Year at the Purpose Awards and works with…
What makes someone choose purpose over financial security, and keep taking action even when the path ahead isn’t clear? In this episode of Mad Influence, Helen Saul is joined by Krish Patel, founder of Tales to Inspire, an organisation creating space for people to share real stories of resilience, challenge and change, particularly those whose voices aren’t always heard. Krish’s journey to this…
What happens when recovery doesn’t come from reinvention, but from returning home and taking one careful step at a time? Content note: This episode touches on themes of mental health, suicidal ideation, alcoholism, and recovery. You can find support for these topics at: www.alcoholics-anonymous.org.uk and www.thecalmzone.net In this episode of Mad Influence, Helen Saul is joined by Harrison Ward,…
What happens when the version of success you’ve spent decades chasing suddenly disappears, and you’re forced to rethink who you are, what matters and how you live? In this episode of Mad Influence, Helen Saul is joined by Roderick Jefferson, a former corporate executive, speaker and author whose life and career were fundamentally reshaped after surviving a near-fatal stroke. Before his stroke,…
What does it take to build brand and creative work that genuinely connects with culture - without defaulting to clout, pile-ons or empty critique? In this episode of Mad Influence, Helen Saul is joined by Tamira Hamden and Victoria Montgomery, co-founders of Women in Brand, a global community supporting women working across brand, marketing and creativity. Women in Brand was founded in response to…
How does someone build a tech startup from scratch when the odds are stacked against them, and help thousands of other young people improve their access to opportunity across the UK? In this episode of Mad Influence, Helen Saul is joined by Joe Seddon, Founder and CEO of Zero Gravity, a tech platform supporting students from low-opportunity backgrounds into top universities and high-impact…
