Micro agents belong in the interface
The agentic parts of Trakkr are not one big assistant. They are small, cheap, grounded agents tucked behind specific moments in the product.
Mack Grenfell
Writing about AI, programmatic SEO, and building software.
Latest posts
Claim detection and fact checking for AI SEO
Discover how to combat AI content hallucinations with an innovative AI-powered fact-checking system, enhancing the accuracy and trustworthiness of your SEO content.
Building Long-Tail Keyword Lists for Programmatic SEO
With advances in language models, programmatic SEO is becoming increasingly accessible to marketers. It all starts with building a keyword list.
Conversion Lift Tests are Dead; Transitioning to Geo-Experiments
With the deprecation of conversion lift testing post-iOS 14.5, how do you measure incrementality? Geo-experiments provide a way out.
What if Performance Advertising isn't Just an Analytics Scam?
Responding to Rand Fishkin's 'What if Performance Advertising is Just an Analytics Scam?'
Building 2,000 Unique SEO Pages with GPT-3
How I built 2,000 tailored landing pages for Causal, with GPT-3 and Webflow.
Validating paid search ideas with calculus
By scraping data from keyword planner, you can use calculus to work out the maximum possible profit you could generate on a given set of keywords.
Dear Facebook Advertisers, Stop Running Traffic Campaigns
"Run traffic campaigns to warm your pixel up" is the worst advice that routinely gets offered to new Facebook advertisers, but why exactly is this?
How did Uber waste so much ad money?
There's been a litany of articles over the past year about Uber supposedly wasting $100 million a year on ads, so it's worth asking how this kind of stuff happens.
How do ads work in paid search?
Ads are one of the core parts of a paid search account. So how do they work, what are they made up of, and how do you build good ads?
How do ad groups work?
Ad group structure is one of the core aspects of a paid search account. So how do ad groups work, what are they made up of, and how do you build them optimally?
How to Eat 100 McNuggets in One Hour
A comprehensive guide to the science behind competitive nugget eating.
Facebook's Ad Targeting is Inaccurate - Does It Matter?
Internal emails between staff working on Facebook Ads show concern that the platform's audiences are "crap" and "abysmal", but does it matter if they are?
Paid search strategy, from first principles
This guide is, quite simply, everything I know about paid search. It starts from the ground up, and will teach you what goes into a solid paid search strategy.
How do auctions work in paid search?
Understanding auctions is crucial to understanding paid search. In this article, we walk through everything about how they work.
How do you structure a paid search account?
Getting your account structure right is perhaps the most important thing you can do when running paid search. So, what's the best way to structure an account?
How do keywords work in paid search?
Keywords are perhaps the most fundamental part of a paid search account. So how do they work, what different types are there, and which should you use?
7 Reasons to Use Facebook Ads
Thinking about running Facebook Ads? Here are 7 reasons why you should take the plunge.
How to Set up a Facebook Business Manager
Facebook business managers can be a pain to set up correctly. My guide takes you through everything you need to know, in simple steps.
How to Install a Facebook Pixel
Having a correctly implemented pixel is vital to being successful with Facebook Ads. Learn everything there is to know about pixels with my in-depth guide.
Creating a Facebook Campaign
Looking to get started on Facebook Ads? Let's look through the basics that you need to know before you put any campaigns live.
Creating Your First Facebook Ads
Looking to get started on Facebook Ads? Let's look through the basics that you need to know before you put any ads live.
Navigating the Facebook Ads Interface
The Facebook Ads interface can be intimidating at first; let's break each of the sections down and see what they represent.
7 Tips Before Starting Facebook Ads
7 quick tips to look through before you start spending any budget on Facebook Ads.
Getting the Most out of Facebook Retargeting
Learn everything there is to know about Facebook Ads retargeting, and how to generate remarketing conversions efficiently.