Sportsboards Australia is a leading supplier of magnetic coaching boards, folders, and accessories - supporting a wide range of sports including AFL, Basketball, Netball, Soccer, Hockey, and more.
Sportsboards was growing quickly, and they were faced with a steady increase in customer inquiries as their digital traffic scaled, especially during peak selling periods.
Their lean customer service team found it challenging to ensure a consistent level of support with response times - and this was also taking key personnel away from other important tasks within the business.
The team needed a scalable, 24/7 solution that could automate responses, improve customer engagement, and reduce service costs - without compromising the brand’s tone of voice and overall supportive nature.
Sportsboards partnered with LygometryX.AI to deploy a branded AI SmartBot nicknamed "Sporty", designed to integrate with their existing website.
The SmartBot was trained using Sportsboards' FAQs, past support transcripts, and product catalogue.
24/7 Instant Response to 80% of routine questions (returns, delivery, size guides) are being answered in seconds - compared to having to constantly monitor the support queries email inbox and responding accordingly.
Cart Recovery Prompts via conversational nudges
AI-Powered Product Recommendations based on customer queries and browsing history
Sentiment Detection to escalate complex cases to the business owner
Although only early in adoption, the SmartBot has managed to automate most of the support queries, freeing up considerable time for the Sportsboards team.
“Being a long-term family business, we have always worked in the business to support our customers. As we continue to grow, it is becoming increasingly more challenging for me as the Business owner to respond to our customers in a timely manner.
The SmartBot has provided me peace of mind that all customer queries are being answered in seconds and given me the time back to work on other key areas in the business to ensure we can provide the best products for our market.”
— Sheridan Jones, Sportsboards CEO
If you are looking to reduce support load, recover more carts, and delight your customers with real-time, AI-powered conversations - SmartBot can help.
💬 Or email us at contact@lygometryx.ai
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