Louis Vuitton reimagines Porsche 911s with Singer
The French fashion house is making its first cobranded product, drawing on every métier from trunk making to watchmaking for a pair of restored sports cars.
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Anniversaries steer brand activations at Monterey Car Week
From Q by Aston Martin to Lamborghini Ad Personam and Bugatti’s Programme Solitaire, commissioning programs were the highlight of the 75th Pebble Beach Concours D'Elegance.
McLaren adds chief creative officer to executive team
Announced Aug. 10, the company has appointed David Woodhouse as chief creative officer, a newly created position on its executive leadership team.
BMW teams up with Clemson University to put solar mobility to test
The German automaker worked with 16 graduate students to develop a lightweight solar coupe capable of producing more energy than it consumes during daily urban use.
In Newport Beach, Aston Martin presents new Heritage Edition collection
The five commissions feature shades from the 1960s and 1970s applied to to one-of-one 2027 models.
BMW iX3 lands role in new Spider-Man film
The Sony Pictures partnership places new vehicle technologies within the movie and across a worldwide fan activation.
Lamborghini marks 25 years in Japan
The Italian automaker celebrates the milestone with the Revuelto Impavido, a run of 25 cars inspired by samurai codes.
Genesis lands starring role in Netflix’s ‘The Hawk’
The South Korean automaker is the comedy series’ official U.S. auto partner.
In LA, Mercedes-Benz trades showroom for Studio
The German automaker’s first stateside brand studio opens in Beverly Hills with a Manufaktur made-to-measure hub and the world debut of the Mercedes-Maybach GLS.
Lamborghini opens digital garage on Apple Vision Pro
The Italian automaker’s first spatial computing app lets users explore the Temerario, Revuelto and both Urus SE models at scale and hear each engine in Spatial Audio.