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Luka Kopajtic on · May 7, 2026

Face is a logo

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Luka Kopajtic

A logo is a tool that reminds people of who you are.

Your personal brand already has that. Your face.

It ticks all the boxes of great logo design:

  • It’s unique
  • It’s memorable
  • It stands out quickly
  • It doesn’t change often

Online, people mostly recognize you by your profile picture. It’s right next to every piece of your content they see.

Every time you change that profile picture, it takes time for people to reassociate it with you.

So take a quality photo that shows your face, and use the same one as your personal logo for the next decade.

Unless you have an identical twin. Then you need the damn logo.

Business cards with a face

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Read the original on lukakopajtic.com

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