I’m starting the year with a new experiment. I’m simplifying and productizing my business to save more time.
The process: I will focus exclusively on brand strategy and identity while learning to say no to all other work. As AI is making authenticity more important, branding will bring my clients the most value, and my work the most meaning.
The offer: I will sell my service like a product. Fixing the price and deliverables helps everyone know what they get. Even if it sometimes leaves money on the table, it will be left right next to friction and guesswork.
The funnel: To help the right founders find my offer, I will share more content but worry less about it. Slowly writing ideas without any pressure makes it more fun, which makes it more sustainable.
Productizing a service doesn’t turn it into a conveyor belt. It just makes some parts of the machine fixed, so others can run more smoothly.
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