Ergonomics for AI Agents
Humans adapt to quirky APIs. Agents don't. Here's how to test whether your MCP tools actually work for AI.
Luca's Blog
Thoughts on product management, AI, and building platforms
Latest posts
Grow a Database Business from Scratch - Part 4
You’ve won the developers and the enterprise. Now the game changes to "Category Leadership." How to shift from selling a database to selling a vision, like Snowflake’s "Data Cloud."
Grow a Database Business from Scratch - Part 3
Your champions are ready to deploy, but security just said no. Phase Two is about paying the "enterprise tax", building the boring features like RBAC and SSO that unlock real revenue.
Grow a Database Business from Scratch - Part 2
Phase One is about winning developer mindshare. Learn why "whiteboard-friendly" messaging beats abstract promises, and how the "5-minute rule" determines whether you get adopted or ignored.
Grow a Database Business from Scratch - Part 1
Database products are some of the most difficult businesses in software. You're asking developers to trust you with their most critical asset, learn a new query language, and bet their architecture on your survival.