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Lucept

Future Trends in Architectural Experiences

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desklamp prototype

Tired of AI slop? Well try some human slop instead! I believe traditional task lighting for desks is badly due for a reinvention. I m prototyping a new concept that provides a soft vertical plane of light, which shifts from cool

product marketing is being radically changed by AI

It is interesting to think about the impacts of AI at all levels of the sales process. I still believe this is one of the best slides I ever made, as I continue to be shocked at how many company

from gen AI to generative lifestyles

How will generative AI become deeply personalized, delightfully aspirational, and deeply intertwined with the enjoyment of our tangible, physical lives? As a designer and product marketing leader, I embraced generative AI tools like Midjourney as soon as they launched. But

designing emergence

We are entering an era where digital surfaces will continue to expand rapidly in architectural placemaking. I’ve spoken at length about treating our physical places as portals to the digital world, as immersive digital experiences, and the many secondary innovations

everybody wants some…luminous patterns

10 YEARS LATER, I FINALLY GET MY MARKETING VIDEO crank the volume for this one Back in 2016, I was leading the development of my Luminous Patterns corporate venture at Philips and I badly wanted a hot 30-second video to position