Product Sense Is Talked About. Product Judgment Is Measured.
Introducing The Product Judgement Test
Growth & product management of infrequent consumer products
I have spent over dozen years managing these products, from taxes to proptech to peer-to-peer payments. I write one article per month on the strategies & tactics for managing and growing infrequent consumer products.
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Latest episodes
Creating and managing value in the age of AI
Happy 2026!
Books on defining and framing problems
Good problem definition, framing and articulation is such a rare skill!
Un-BELT your consumer problems to create a successful infrequent product
An approach to classify consumer problems
Not all product visions need to be similar to that of building a ‘metaverse’.
An approach to set product vision
Do you manage an infrequent product? How do you know you have a product-market fit?
The concept of product-market fit is blurry and suffers from a clear definition for low-frequency products. We will explore ways to draw a line in the sand while measuring product-market fit.