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One of the biggest longstanding holy grails of local commerce is better visibility into the increasingly convoluted and fragmented path to purchase. It weaves in and out of digital and physical channels, making it hard to figure out where influence and intent lie. SOCi and Placer have lifted some of that fog. The post Phygital Fusion: SOCi and Placer.ai Connect the Dots appeared first on Localogy…
Scorpion is out this week with the latest addition to its sprawling suite of marketing tools for SMBs. It now offers Demand Gen ads from Google. This extends SMBs' reach in promoting themselves from consumers who are explicitly "in-market" for their products to those who aren't yet. The post Scorpion Amplifies SMB Awareness with Google Demand Gen appeared first on Localogy .
AI agents are already becoming commonplace across local marketing software. Synup’s Sydekick launch takes the transition further, rebuilding the platform around agentic execution and shifting its business model. AI agents are rapidly becoming standard features across marketing and SMB software. Synup’s latest move is less about joining that trend than about how far the company […] The post Synup…
A few years after the metaverse bubble deflated, we still see some vestiges of its principles. A subset of that movement involved a real-world metaverse that promised a layer of data that annotates the world, unlocked through local discovery apps. That vision stands behind a new startup called Wrinkles. The post Can Wrinkles Resuscitate the Real-World Metaverse? appeared first on Localogy .
Google Gemini has surpassed a billion monthly actives - making it one of Google's fastest-growing products of all time The post Gemini Joins the 3-Comma Club appeared first on Localogy .
Yelp this week announced that it's coming to ChatGPT. Specifically, its popular reservations and waitlist features will be integrated directly in ChatGPT. This means that ChatGPT users can access Yelp features without leaving the app – a "meet users where they are" trend that continues to ratchet up. The post Yelp Brings Reservations and Waitlists to ChatGPT appeared first on Localogy .
WordPress.com owner Automattic offers a little-known CRM tool. Known as Mesh, it manages relationships through a "personal CRM," built to be more lightweight than industry standards like Salesforce. This makes it a potential sleeping giant in the massive segment that represents the S in SMB. The post Automattic’s Mesh Takes a Lighter Approach to CRM appeared first on Localogy .
Google has made the latest round of feature updates to Maps and, you guessed it, they're AI-centric integrations. These include food ordering, hotel booking, and other local commerce actions. Altogether, it advances Google's effort to use AI features as a strategic lever in the ongoing mapping wars. The post Google Maps Ratchets Up the Agentic Action appeared first on Localogy .
Vendasta is out with its latest set of AI employees for SMBs. Covering the roles of social media manager and blogger, these agentic tools automate tasks such as generating, scheduling, and publishing content. They work within most social platforms as well as WordPress websites and blogs. The post Vendasta’s Latest AI Employee Writes Blog Posts For You appeared first on Localogy .
AI search may be creating a rare opening for SMBs to compete with brands that have far larger marketing budgets. Generative engine optimization (GEO) increasingly rewards local relevance, credibility, and specificity, changing what it takes to win in local discovery. Large brands have bigger budgets and bigger teams, but AI search doesn’t reward size the […] The post How Can SMBs Compete in…
Yelp has released new data that challenges assumptions and stereotypes around the increasingly purchase-empowered Gen Z. The report, coproduced with Angus Reid Group, identifies the generation as more independently-minded and less swayed by influencer marketing than commonly thought. The post Yelp Challenges Assumptions About Gen Z appeared first on Localogy .
