Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.
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Annual planning always looks great on paper. The budget makes sense. The priorities are clear. Everyone knows exactly what they're doing. And then the year actually starts. This week on Little Talks, Sam and Roop talk about planning for 2027 and why a good marketing plan needs enough structure to keep everyone focused, but enough flexibility to change when something starts working (or really…
Most companies have values. The bigger question is whether anyone can actually remember them. This week on Little Talks, Sam and Roop talk about how LFG became a big part of Littlefield culture and why, six years later, it’s still something we use every day. LFG came out of a pretty difficult time for the agency in 2020. As we rethought where Littlefield was headed, we also wanted values that…
"Can you knock this out by tomorrow?" On its own, it's usually not a big deal. But after the fifth "quick request" of the week, those little asks start adding up. This week on Little Talks, Sam and Roop talk about the capacity problem facing in-house marketing teams. Between sales requests, trade shows, last-minute projects, and everything in between, it's easy for strategic work to get pushed…
AI has made marketing faster. From writing and research to brainstorming and campaign planning, the tools keep getting better. But as Sharon Toerek, Owner and Founder of Legal+Creative | Toerek Law, explains on this week's Little Talks, moving faster also means being more thoughtful about how you use AI. Sharon joined Sam and Roop to discuss the legal side of AI, including intellectual property,…
Planning isn't usually the problem. Most teams have goals. They have strategy sessions. They have whiteboards full of ideas and calendars full of kickoff meetings. The hard part is what happens after all of that. This week on Little Talks, Sam and Roop discuss Traction by Gino Wickman and why it's had such a big impact on the way Littlefield Agency operates. The system isn't flashy, and that's…
AI search isn't coming. It's already here. This week on Little Talks, Sam and Roop talk about one stat that caught everyone's attention: AI referral traffic to U.S. retail sites is up 393% year over year. That's not just another marketing number. It's a sign that buyers are starting to search differently. Instead of scrolling through a page of links, they're asking AI tools questions, comparing…
Trust is one of those things marketers talk about all the time, but it's hard to point to on a dashboard. This week, Sam and Roop discuss why that doesn't make it any less important. When you're selling equipment that costs six or seven figures, people aren't clicking an ad and making a purchase that afternoon. They're talking to coworkers. Reading reviews. Watching YouTube videos. Asking AI…
Most equipment marketing is built for the buyer who is ready to own. That makes sense. Ownership is the big, shiny goal. But it also means rental buyers can get treated like a side audience, when in reality they may be the person with the most immediate need in the room. On this week’s Little Talks, Sam and Roop talk about why rental buyers think differently and why the marketing should, too.…
Friend of the podcast Jay Schwedelson is back on Little Talks this week, and as usual, he didn't disappoint! Jay joined Sam and Roop to talk about his new book, Stupider People Have Done It , and somewhere between marketing, AI, LinkedIn, TV, coffee, and life advice, we landed on a simple idea: people still trust people. AI can help you move faster. Social proof matters. Your LinkedIn page…
AI has made it incredibly easy to make more stuff. More blogs. More emails. More social posts. More everything. The problem? Nobody was sitting around wishing there was more content on the internet. This week on Little Talks, Sam and Roop talk about what happens when everyone has access to the same tools and can create the same types of content. AI can absolutely help. It's great at research,…
Marketers love a good audience segment until it gets too broad to mean anything. “Business decision-makers” sounds nice in a media plan, but it does not tell you much about where those people actually spend time, what tools they use, or what signals point to real intent. That is where things get interesting, and occasionally a little uncomfortable, because our phones know us better than most…