Away just launched @actuallyaway
I talked to the luggage brand about why they are moving from posting to programming.
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A newsletter about working in social media.
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Last read 4 days ago, longer than this feed's 1 day schedule.
Latest posts
Chanty Beluga wants a brand deal with Drano
I talked to the viral star about sponsored posts, marketing advice, and more.
SportsCenter for the creator economy
The duo behind ScreenTime wears three-piece suits to analyze your favorite influencers.
How much does a social show cost?
A tactical guide to serialized content.
Views are a byproduct of participation
I talked to Anthony Po and Talia Schulhof, co-founders of the marketing agency Pufferfish, about creating content that spreads online.
Do you have a Trial Reels strategy?
A non-gimmicky guide to Instagram's content testing tool.
That storytime TikTok is probably an ad
"UGC creators" are posting fake skits about bad bosses and toxic mother-in-laws to sell products. Consumers are falling for it.
This creator account is run by a media company
Plus Spotify's clever use of data storytelling on social, I asked Denny's about their NVIDIA tweet, and four post formats to try this week.
Consumers are influencers too
Why one brand built a campaign that's a "documentary of elevating the guest experience."
Is Manychat ruining comment sections?
Plus five post formats to try this week, inside Rare Beauty's latest campaign, Instagram's audio update, and more.
My favorite World Cup social moment
I talked to Norwegian Air about their viral logo bet with British Airways.