Branding as Sweet as Honey: Adam Rossman's Standout Roofing Strategy

What happens when you dare to stand out in an industry where everyone looks the same? Adam Ross of Honeybee Roofing discovered the answer when he traded in traditional red, white, and blue branding for bright yellow trucks that literally stop traffic. "When I had one truck, people told me they saw our trucks everywhere," Adam shares, describing how his distinctive branding transformed his business…