15 Creators, Deals Up to $10M: Inside YouTube’s War to Fend Off Netflix
I have the scoop on terms as ‘scared shitless’ execs offer deals to Brittany Broski and Kareem Rahma, and Hulu joins the 7-figure fray
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Sony Hiring a $500K YouTube Whisperer; Alex Cooper’s ‘Call Her Mommy Era Loading’
I’ve also got scoops on new vertical shows from ‘Hot Ones’ producer First We Feast, and a series from Oscar winner Travon Free
Spotify’s New Weapon Against YouTube: Twitch
The Ringer’s ‘Wise Guys’ gets a new live home as the podcast wars spread
LinkedIn’s Big Creator Boom Has Just One Rule: Please Keep Your Day Job
An actual career is the advantage on the platform, where expertise and credibility can now add up to as much as $500,000 a year in brand deals
What Counts As a Podcast — and How Should Podcasts Be Counted? An Industry Reckoning
The heated fight among rivals at a private retreat. Plus: Creators crash Hollywood awards, I scoop Henry Smith’s CAA signing, and reps’ scramble for ‘Love Island’ stars
Instagram’s Scripted-TV Boom Is Just Getting Started — and Outpacing YouTube
Creators and producers, including ex-Amazon exec Joe Lewis, reveal the new indie pathway to finding audience first and nailing that streamer deal — if you even want it
Netflix’s Creator Data Reveals the First Big Winners: YouTube Stars
New reporting details how a handful of nonexclusive voices are performing as podcast stats remain scant and one surprise animated hit breaks through
The 2026 World Cup’s First Winner: the Creator Economy
Goal rush! From Norway’s Erling Haaland to Trevor Noah, the tournament smashes viewing records and mints social stars
‘Love Island’ and the 10-Day War to Sign the Stars
Ready, set... sign! I talk to reps and ITV’s top talent exec about the mad scramble — and paydays! — that contestants face after Fiji
70 Deals & Counting: Creator Economy M&A Sets Record Pace in 1H 2026
My mid-year view of the new venture funds, major investors and the Netflix-YouTube face-off making for a wild market
‘Summer House’ Scandal — and the Summer Reality TV Took Over
I got the dish from star Lindsay Hubbard, also of the spinoff ‘In The City,’ and Bravo & Peacock exec Frances Berwick on making audiences lose their minds