Gijs Nelissen / Lifelog - All blog posts · May 31, 2023
A simpler LTV (Life Time Value)
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Recently I had to answer some data questions around our ideal customer so I needed a way to calculate LTV. In the past I've done my fair share of heavy data lifting to get the most accurate value of Life Time Value. Example formula of LTV Alternatively we've used platforms like Baremetrics or ChartMogul to do the math for us. But reality is that we don't obsess over those numbers…
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