How To Win The Traitors: A Data-Driven Cheat Code
Forget "gut feelings." If you want the prize pot, you need to navigate the demographic math.
Infante Heyes Ltd
Hi! I'm Lidia Infante, an SEO and digital strategist. I'm multilingual and I have experience in B2B, B2C and media markets across Europe.
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Latest posts
What AI Taught Me About My Reading Habits
I analysed six years of reading data using AI and discovered unexpected patterns around format, genre, author gender, and how I actually learn.
23 books I read in 2025 and the lessons they taught me
23 books, 12 months, and a lot of lessons learned. Whether you're a new mum, a tech worker navigating layoffs, or a 90s anime fan, check out my 2025 reading list for honest reviews and unexpected recommendations.
The State of Learning in SEO (2025 Study)
The death of Twitter has brought on some changes to how we learn as an industry. This is what the data says.
Sleep-Deprived Mum Buys: Newborn Essentials I Recommend (and Some I Regret)
This post is very out of place amongst all the SEO stuff. Sorry, not sorry.
Is my feminism… patriarchal?
Cancel culture isn’t real. Chris Brown is on tour FFS.
The Gender Gap in SEO Publishing 2025
64% of SEO articles are written by men, but things are steadily improving. Look at the numbers by publication, topic and performance.
28 newsletters that will make you a better SEO
You don't need to read them all. In fact, you just need 5. This list will help you choose the ones for you.
15 books I read in 2024 and the lessons they taught me
In 2024 I read 15 fiction and non-fiction books and learnt about behavioural economics, decision-making and managing a large SEO program.
International SEO For 2024: 9-Point Checklist For Success
Take your international SEO strategy from beginner to advanced with this actionable checklist.