# ICYMI by Lia Haberman Your weekly debrief of platform updates, social and creator news Page: Feed: --- ## [ICYMI: Inside TikTok and Starbuck’s Employee Creator Program](https://liahaberman.substack.com/p/icymi-inside-tiktok-and-starbucks) _2026-08-14 · Lia Haberman_ An interview with TikTok's Head of Creative Operations, Moritz Bartsch ## [ICYMI: Gen Z Likes When Brands Are Little Freaks on Social](https://liahaberman.substack.com/p/icymi-gen-z-likes-when-brands-are) _2026-08-10 · Lia Haberman_ How brands can adopt a chaotic social strategy ## [ICYMI: Instagram Just Dropped 4 New Creator Editing Tools — Here’s Where to Find Them](https://liahaberman.substack.com/p/icymi-instagram-just-dropped-4-new) _2026-08-07 · Lia Haberman_ and my POV on the OpenAI trip ## [ICYMI: Creators Aren't Just "Influencers;" They're Media Outlets and AI Search Trusts That](https://liahaberman.substack.com/p/icymi-creators-arent-just-influencers) _2026-08-03 · Lia Haberman_ Today’s newsletter is a special ICYMI edition written by Kaleigh Moore, AI search strategist for B2B companies. ## [ICYMI: If You Work in Social, These Are the 30 Apps You Need to Download](https://liahaberman.substack.com/p/icymi-if-you-work-in-social-these) _2026-07-31 · Lia Haberman_ Plus, LinkedIn now lets YOU flag AI slop ## [ICYMI: June + July's Biggest Headlines + Bonus Insights](https://liahaberman.substack.com/p/icymi-june-julys-biggest-headlines) _2026-07-27 · Lia Haberman_ Welcome to ICYMI: You Need to Know It Edition, recapping the major platform updates and patterns you might have missed in June and July. ## [ICYMI: Most Brands Get Creator Events Wrong; POV Beauty Tried Something Different](https://liahaberman.substack.com/p/icymi-most-brands-get-creator-events) _2026-07-24 · Lia Haberman_ 3 brand lessons from Mikayla Nogueira's creator summit ## [ICYMI: Reddit’s Priority Is People, Not Brands Trying to Hack the Platform](https://liahaberman.substack.com/p/icymi-reddits-priority-is-people) _2026-07-17 · Lia Haberman_ My chat with Reddit CMO Jim Squires ## [ICYMI: The New Creator Playbook, Part 2 — How The World Cup + Cannes Rewrote the Rules This Summer](https://liahaberman.substack.com/p/icymi-the-new-creator-playbook-part-29a) _2026-07-13 · Lia Haberman_ Part 2 OF 2 ## [Browse ThreatCrush Modules (Sponsored)](https://crawlproof.com/a/rBY3AvXq416N) _2026-07-13 · **Sponsored**_ Install community-built security modules to extend real-time threat intelligence and monitoring ## [ICYMI: The New Creator Playbook, Part 1 - Insights from Microsoft + Snapchat](https://liahaberman.substack.com/p/icymi-the-new-creator-playbook-part) _2026-07-10 · Lia Haberman_ PART 1 OF 2