Lazy writing...the root cause of unproductive B2B pipeline generation.
"Easy reading is damn hard writing" -Nathaniel Hawthorne
Net New
This newsletter is for B2B sales professionals who aspire to communicate, think, and act like the C-level executives with whom we are expected to engage, guide, and secure strategic financial commitments.
Dormant Last read · last published · next check
Read 10 days ago and current, but nothing has been published for 3 years.
Latest posts
Uncomfortable C-level selling word of the day: Fiduciary
I drop "fiduciary" a lot when teaching C-level selling to B2B salespeople.
Kensei launches The Lexicon Sales Method
What's in a name?