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The Lovelock Log · May 1, 2026

The five-minute rule

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Lewis · The Lovelock Log

Your first reaction is rarely your best one.

When an email lands wrong, when a client pushes back, when a deal falls through, something inside you fires before you’ve had time to think. That’s not weakness. That’s wiring. The emotional part of your brain moves faster than the rational part, and it’s louder too.

The mistake isn’t having that reaction. The mistake is acting on it.

Most bad business decisions aren’t made by stupid people. They’re made by smart people who replied, hit send, or made the call before the rational mind caught up. The discipline isn’t to silence the reaction. It’s to let it pass before you respond.

Build the gap. Five minutes. An hour. Overnight. The version of you that decides after the storm is the version your business needs.

Apple doesn't want you downloading these apps

Apple Could Have Saved The Mac Pro

1,000 of you. That still feels mad to type. Thank you for watching, commenting, and sticking around. Onto the next one.

A collection of links to stuff I think are worth sharing.

Raindrop - All-in-one bookmark manager

Eagle- Organise your design files even easier

Descript- AI-editing for every kind of video

CleanShotX - Capture your Mac’s screen like a pro.

Conductor - Run a team of coding agents on your Mac.

Read the original on lewislovelock.substack.com

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