No one likes crickets.
No one likes putting their heart and soul into the work, just to go unnoticed.
It’s the weirdest feeling to be epically vulnerable, put your work into the world, and then… just… nothing.
But, it doesn’t have to be that way. And, despite what the internet experts tell you, it doesn’t take some headline-making trend campaign or viral TikTok dance to build an audience of folks willing to get the word-of-mouth flywheel spinning for your film or project.
I’ve said many times that marketing is running experiments.
But there is a tactic you can deploy to make your marketing experiments 100x more successful, to build the right audience for your work, and to turn interested parties into superfans.
And I’m teaching it — on Wednesday in our next LGA Town Hall.
REMINDER: Town Halls are a delightful little format wherein I present a bit of insider marketing intel from my 14+ years of experience, and then take your specific questions to workshop in real time.
With Wednesday’s Town Hall, I’ll offer a method you can use immediately. As in, you can start the second the Town Hall ends.
This method will help you:
organize & strategize your audience-building (no more spaghetti, no more walls)
understand your audience on an intimate level
write copy and messaging as if you’re David Ogilvy himself
begin your project’s promotion immediately, wherever you are in the process
confidently go into pitch meetings or speak with investors about your audience
feel like you have a good, firm grip on tangible next marketing steps
And don’t forget, if you can’t make it live, you’ll get the replay. Register below.

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