Situated-Cost Alignment
An idea doesn't become a business because it's good, but when it removes more cost than it adds for each actor who has to say yes. A materialist approach to building a business.
Le secrétaire de Fernand website.
An idea doesn't become a business because it's good, but when it removes more cost than it adds for each actor who has to say yes. A materialist approach to building a business.
Building a software solution is three distinct activities: understanding a reality, engineering a general machine, and encoding one into the other. Taste is required by none of them, which is exactly why ego hides there.
Why feedback loops become more powerful when code makes its system concepts explicit.
On what we can inhabit in our effort, and what must remain exposed to reality when we produce for others.
A personal note on what drives my work, how I like to build, and the concrete forms through which my values can take shape.
On the excitement of AI-assisted coding, the disappearance of friction, and the need to learn how to tame our new tools.
On self-assertion, other people’s judgment, and what we cannot control in how we are received.
When the cost of producing code falls, value shifts toward understanding the real problem.
A proposal for investor-compatible startup ownership that recognizes both financial capital and the time spent building the company.
A practical definition of letting go: act on the conditions, then accept the uncertainty of adaptation.
Why modern inequality is also about the ability to protect one’s time, attention, and environment.
Why the implicit becomes fragile when humans and agents co-produce code.
A simple thesis: human beings do not directly remake themselves; they are transformed mainly through adaptation to their conditions of life.
What sport can teach us about effort, recovery, and intellectual work.
A proposal for a startup structure that remains legible to investors while sharing created value more fairly based on the time and energy invested.
On maturation, attention, and what speed cannot replace.
An honest explanation of my working method for writing the articles published on Le secrétaire de Fernand.
We still talk about code as if it were style. But code runs in the world.
Le secrétaire de Fernand — about the project.