Florence Tétier on how to actually get your accessories onto a runway

For emerging designers, getting your work onto a fashion week runway can feel like an impossible leap. For Florence Tétier, founder of jewellery label Tétier Bijoux – and Creative Director of Novembre Magazine – the route was less about following a conventional path and more about building relationships, protecting her creative identity and letting the work find its way into the right spaces.

Florence originally started making jewellery almost accidentally while art directing a show for Brazilian designer Neith Nyer in 2018, when nobody had sorted the jewellery. The brand then went on to work with KNWLS for its AW19 & AW20 collections, fashioning a melted and twisted plastic comb into a sculptural hair ornament. For ASICS‘ Crafts for Mind project, Florence reworked Gel-Nimbus 9s with handmade custom sneaker accessories made from found plastics.

Most recently, Florence collaborated with Paolina Russo during Copenhagen Fashion Week, creating a series of wheel-inspired statement earrings in response to the collection’s moodboard and skater-girl storyline – with just three weeks to bring the chosen designs to life.

This collaborative approach is wrapped into the jewellery brand’s DNA — she works closely with photographers Nicolas Coulomb and Florian Joye, most recently with Joye on Tétier Bijoux’s second collaboration with Barcelona-based jewellery brand La Manso, which transformed scans of real flowers into sculptural jewellery.

Below, we spoke to Florence about what makes a successful designer collaboration, and what she has learned about turning an artistic practice into a sustainable creative career while across design, fashion media and education.