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Scale Differently · Jul 7, 2026

How to Get Talked About When You're Not in the Room with Michael Roderick

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Crista Grasso · Scale Differently

How do you get people talking about you (in a good way) when you’re not in the room?

We all know that person whose name pops up everywhere, often before we’ve ever met them.

Or when you ask for a referral and everyone recommends the same person to you.

If you’re curious what makes them so memorable and referable, and better yet how you become that person yourself, that’s what we break down on this week’s episode of the Simplify to Scale Show.

I am joined by Michael Roderick, the CEO of Small Pond Enterprises and an expert in thought leadership, brand positioning, and relationship building, to talk about what it takes to become someone people remember, recommend, and want to connect with, including:

  • What makes you easy to refer and remember long after a conversation

  • Simple shifts to make your expertise more accessible

  • The difference between aspirational and excellence buyers

  • Understanding how you’re naturally wired to grow your business

  • How to make your messaging memorable and shareable

If you want to create an unforgettable message that makes it simple for people to naturally think of you, talk about you, and introduce you to others, you won’t want to miss this episode.

"The keys to the doors you want to open are often in someone else's pocket." - Michael Roderick

Tune in on Apple, Spotify, or search How to Get Talked About When You’re Not in the Room on your favorite player.

Read the original on scaledifferently.substack.com

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