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Lazy Women · Aug 9, 2026

Founder's Diaries: 5 Things to Ask Yourself Before Launching Your Own Media Outlet

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Lazy Women, zsofi borsi · Lazy Women

Hey there Lazies, I hope you have been doing well and taking care of yourselves in the summer heat. For me thus far, it’s been a rare mix of Parisian canicule, an incredible recruitment boost at Lazy Women, and escaping the heat to the Basque country for a few days.

I was very happy to hear that many of you found the last Founder’s Diaries valuable, highlighting that it provides an insight into something that can seem pretty abstract at first - a project that’s not about glorifying the individual, but putting the focus on the collective.

In today’s edition, I thought it might be worth thinking through the questions that a founder-to-be should ask themselves before launching into setting up a media and/or collective. It will include:

  • How not being daring enough can impact your finances

  • Why being a founder is not always the right choice

  • Why choosing a topic you truly enjoy is so important

  • How not being able to summarise your platform in one sentence will hit you in the face time and time again

  • Why building a collective is not the same as building a newsroom

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Read the original on lazywomen.substack.com

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