Remember “Buzzfeed” quizzes?
“Which Sex and the City Character Are You?”
“What City Should You Actually Live In?”
We knew they were ridiculous. But we took them anyway because we wanted our results!
Here’s what nobody clocked back then: those silly little quizzes were the smartest list-building tool on the internet. People will hand over their email to find out something about themselves way faster than they’ll ever download your “5 Free Tips” PDF.
A quiz isn’t just a freebie. It's a self diagnosis — and everybody wants to know what “their” thing is.
So that’s the whole point of what we’re building today: a quiz your audience actually WANTS to take, that asks for their email to reveal their result, and sorts them into “types” so you know exactly who just joined your world.
Naturally, I wanted one for my business. But building it used to be a whole production and cost tens of thousands of $$. Not anymore, thanks to Claude 😍
If you’ve been trying to grow your email list with a free PDF or a “5 Tips” download and wondering why it converts at 2%... it’s because people are overwhelmed with free sh*t.
A quiz is different. A quiz is interactive. It feels like a personality test, not homework. People actually want to take it. They want to find out “What Type of Course Creator Am I?” or “What’s Actually Holding My Business Back?” because humans are fundamentally obsessed with learning about themselves.
Here’s the psychology: when someone takes your quiz and gets a personalized result, they feel SEEN. They feel understood. And when that result says “you’re The Overthinking Perfectionist — here’s exactly what you need to do next,” they are primed to buy whatever you recommend. Because you just proved you understand their problem better than they do.
The best part? Before anyone sees their result, they enter their email — so every single person who finishes becomes a lead. And not just any lead: each one is sorted into a “type,” so you’re growing your list with people you already understand. You know their type, their struggle, and exactly what to say to them.
This is what the big online business people have been doing for years. Amy Porterfield. Jenna Kutcher. Marie Forleo. They all have quiz funnels. The difference is they paid teams of people tens of thousands of dollars to build them.
You’re about to do it in about 5 mins for less than the price of an Erewhon smoothie.
Claude has a mode called Cowork that most people don’t know about. It’s not a chatbot. It’s not a text window where you ask a question and get a paragraph back.
Cowork is an AI agent that runs tasks autonomously on your computer in the background. You give it a job. You walk away. You come back and the finished work is sitting in a folder on your desktop.
It can read your files, create real documents, browse the web, and execute multi-step tasks without you babysitting it. Think of it like a really competent freelancer who works while you’re at the spa, filming a TikTok, or doing literally anything else.
I’m going to walk you through the exact setup, the exact prompt, and screenshots of every click. How to get the quiz online + shareable. And how to turn it into a lead magnet that grows your email list on autopilot. Designed for the non-tech savvy types (because same 🙋🏻♀️).
I tested this prompt on four different niches before I published it. Course creators, coaches, service providers, product sellers. It worked for all of them. The questions are smart. The results are specific. The emails actually convert.
This is one of the highest-leverage things you can build in your business this year, and I’m going to make sure you can do it even if the most technical thing you’ve done this week is connect to airport WiFi.
Paid subscribers get the full step-by-step breakdown below — exactly what to click, what to type, how to set up access, and a screenshot at every single step so you always know you’re in the right place.
Upgrading to paid is basically the cheat code for everything I teach. For less than the price of an Erewhon smoothie, you get the stuff I don’t put anywhere else on the internet:
The full Cowork setup tutorial with screenshots at every step (written for non-techy humans, I promise)
The exact copy-paste prompt that builds your entire quiz — questions, answer choices, scoring, result types, result descriptions, AND the actual working quiz page, ready to put online
Step-by-step instructions for getting your quiz online for FREE in about 90 seconds (no tech skills, no monthly fees, no Typeform)
Exactly how to turn the quiz into a lead magnet that funnels new subscribers straight to your Substack OR email list
The psychological framework behind why certain quiz questions convert better than others — so you can tweak yours for maximum email signups
A bonus tweak that allows you to link your different courses/coaching packages for each person (depending on their results) and increase sales 💸
The entire archive of every paid post I’ve ever published, instantly unlocked — including the Instagram audit hack that grew my account 20k+ followers, the AI assistant hack, and every Claude Cowork tutorial
The full step-by-step is below for paid subscribers — including exactly what to click, what to type, and screenshots of every single step 🎀
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