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LAUNCH Podcast with Allison Michels

LAUNCH with Allison Michels is the no-BS podcast for high achievers ready to level up, lead stronger, and scale faster. No fluff. No wasted time. Just real strategies, mindset shifts, and playbooks to help you launch your business, brand, and leadership to the next level. Let’s go!

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#187 LAUNCH: What if kindness was your most overlooked business strategy with Linda Cohen

In this episode, Allison sits down with Linda Cohen "The Kindness Catalyst" international speaker, author, and advocate for building cultures where people actually want to show up. Linda shares the deeply personal origin story behind her 1,000 mitzvahs project and how a decade of workplace research convinced her that kindness isn't soft it's a bottom-line driver tied to retention, engagement, and…

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#186 LAUNCH: From Stickers to a Global Kindness Movement: Braxton Kilgo on Building Something That Matters

In 2017, Braxton Kilgo walked into a room with 1,200 middle school students and handed out stickers that said I Believe In You. What happened next changed his life and sparked a kindness movement that has now reached people around the world. In this episode, Allison sits down with Braxton to talk about building a movement on a shoestring, the intersection of kindness and marketing strategy, why…

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#185 LAUNCH: From Volunteer to the White House: Lessons from a Life at the Highest Levels of Government with Frank Thorwald

Frank Thorwald has advised presidents, run Justice Department programs, and chaired a state energy commission and his biggest career rule is simple: never be bored. On this episode of the LAUNCH Podcast Allison Michels interviews the founder of the Thorwald Group shares how a volunteer gig on the Reagan campaign turned into a front-row seat to American history, what it really takes to speak truth…

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#184 LAUNCH/Hustle Happiness Collab with Melanie Lee Dare to Dream: The Power of Dreaming with Allison Michels

LAUNCH and Hustle Happiness Podcasts join forces for a powerful conversation about dreaming again. In this special episode, Melanie Lee interviews Allison Michels , author, entrepreneur, and fractional CMO, about the power of reconnecting with your dreams and building a life and business that truly aligns with who you are. Allison shares her personal journey of rediscovering her dreams, the…

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#183 LAUNCH: The Hidden Gap in Most Growing Companies’ Marketing

Many growing companies believe they have a marketing problem. More campaigns. More content. More agencies. More tools. But in reality, most companies don’t have a marketing problem. They have a marketing leadership problem . In this episode, Allison Michels — Fractional CMO and strategic growth partner — explains why marketing often feels scattered inside growing companies and what actually needs…

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#182 LAUNCH: The Hard Conversations We’d Rather Avoid (And How to Make Them Go Well).

You know those conversations you don’t want to have—but know you need to? In this episode, Allison walks you through how she reframes difficult conversations so they feel empowering instead of draining. She shares the mindset shifts that turn avoidance into clarity, and tension into productive outcomes. You’ll learn how to approach hard conversations with confidence, stay grounded in the moment,…

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#181 LAUNCH: Building Businesses That Last: An Operator’s Perspective on Growth, People, and Legacy with David Hori

What does it really take to build a business that lasts—not just financially, but culturally and personally? In this episode, Allison sits down with David Hori , an experienced operator, investor, and advisor who has spent over 25 years scaling, acquiring, and exiting businesses while preserving the people and culture behind them. David has led multiple successful exits, including a company…

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#180 LAUNCH: Behind the Scenes: Building Dreams, Brands, and a Legacy

In this episode, Allison Michels pulls back the curtain on what it really looks like to build a business and a life you love. She shares what’s been happening behind the scenes — from helping brands elevate their message and marketing strategy to creating a long-dreamed-of space for collaboration and creativity: the new LAUNCH Studio. Allison also opens up about her mission to help leaders step…

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#179 LAUNCH: Scaling with Soul — Building a Global Brand Without Burnout with Dawn McGruer

In this episode, Allison sits down with globally recognized business growth coach and Forbes mentor Dawn McGruer to explore what it really takes to scale with soul. Dawn shares why so many entrepreneurs hit a plateau—and how it’s often not a strategy problem, but a mindset one. Together, they unpack the inner blocks that hold leaders back and discuss how aligning purpose, passion, habits, and…

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#178 LAUNCH: The Shift You Can’t Ignore: When Success No Longer Fits with Amber Swenor

What happens when the life you worked so hard to build no longer fits who you're becoming? In this episode, Allison sits down with Amber Swenor — a literal rockstar in both music and business — to talk about the identity evolution so many high achievers face. As a transformational leadership coach and founder of Soul Seed Strategy, Amber shares what it means to grow beyond the version of success…

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