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The Nest Egg · Jun 4, 2026

Small charity ROIs 2026

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Caroline and Tony · The Nest Egg

…contains exclusive ROI data which focuses on small charities (those with an income of under £1 million).

We’ve also included the data from 2021 and 2025 for your viewing pleasure.

We think we speak for everyone here when we say that ROI data whilst interesting, has the potential to be even more so when segmented.

Charity business models vary so much, especially when taking turnover into consideration, so we’re excited to bring this report to you today.

Next month we’ll be doing large charities (and at the request of reader Ros, may well separate these out into large / super-large).

Go big or go home right?

Tony and Caroline

by Caroline Richardson

This mini report, for our paying subscriber community looks specifically at ROI for different areas of fundraising for charities with an income of under £1m, followed by my hot takes which I know you’re all dying to hear…

Read the original on larkowlnestegg.substack.com

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