# Brutally Honest by Matej Lancaric

No 💩​ BS newsletter with useful stuff about UA & creatives in the post-IDFA world

Page: <https://rssamplifier.com/lancaric-substack-com>  
Feed: <https://rssamplifier.com/lancaric-substack-com.md>

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## [Brutally Honest #223 by Matej Lancaric](https://lancaric.substack.com/p/brutally-honest-223-by-matej-lancaric)

_2026-08-19 · Matej Lancaric_

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

## [Playable Ads Trends in Mobile Games & Apps - July 2026](https://lancaric.substack.com/p/playable-ads-trends-in-mobile-games-8cc)

_2026-08-18 · Matej Lancaric_

the real stuff about playables every month for you ... get it while its hot!

## [The MMP market forgot about small teams. Someone finally noticed.](https://lancaric.substack.com/p/the-mmp-market-forgot-about-small)

_2026-08-11 · Matej Lancaric_

and its here to stay and serve!

## [Brutally Honest #222 by Matej Lancaric](https://lancaric.substack.com/p/brutally-honest-222-by-matej-lancaric)

_2026-08-10 · Matej Lancaric_

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

## [UA Review Bible: How to do it Properly](https://lancaric.substack.com/p/ua-review-bible-how-to-do-it-properly)

_2026-08-04 · Matej Lancaric_

A practical field guide for CMOs, UA Directors, and UA Managers

## [Brutally Honest #221 by Matej Lancaric](https://lancaric.substack.com/p/brutally-honest-221-by-matej-lancaric)

_2026-08-03 · Matej Lancaric_

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

## [💯The Brutally Honest ChinaJoy 2026 Guide](https://lancaric.substack.com/p/the-brutally-honest-chinajoy-2026)

_2026-07-27 · Matej Lancaric_

WeChat or you don’t exist. LinkedIn QR codes get polite smiles. WeChat gets deals.

## [Brutally Honest #220 by Matej Lancaric](https://lancaric.substack.com/p/brutally-honest-220-by-matej-lancaric)

_2026-07-22 · Matej Lancaric_

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world

## [Playable Ads Trends in Mobile Games & Apps - June 2026](https://lancaric.substack.com/p/playable-ads-trends-in-mobile-games-641)

_2026-07-20 · Matej Lancaric_

the real stuff about playables every month for you ... get it while its hot!

## [Retro Grid Dungeon Crawler (Sponsored)](https://crawlproof.com/a/EDXWWiHLSEXM)

_2026-07-20 · **Sponsored**_

Retro grid movement with first-person combat, loot and skill-tree progression.

## [Brutally Honest #219 by Matej Lancaric](https://lancaric.substack.com/p/brutally-honest-219-by-matej-lancaric)

_2026-07-15 · Matej Lancaric_

No 💩​ BS newsletter with useful stuff about UA in the post IDFA world